It is widely believed that anime girl body pillows are very popular among Japanese otaku (mostly male, probably unmarried, over twenty or thirty). Yes, it may be true for some.
And it is also widely considered that Toei Animation's Pretty Cure series is one of the typical magical girl anime series for pre-teen Japanese girls, probably 3 to 6. Yes, it may be true, too.
Then, what type of consumer would purchase these Suite Pretty Cure Body Pillows? Please think for yourself. These are the official products licensed by none other than Toei Animation. The retail price is very reasonable JPY1,228 (US$15). You wanna try huggin' them? I won't stop you.
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