Anime and Manga are Still Strong in Asian Countries

Korean Drama is also popular in ASEAN cities

Hakuhodo, the second largest advertising agency in Japan, announced the result based on their 2010 Global HABIT research. The result shows the popularity of the Japanese/Korean/Western pop-culture in 10 major Asian cities. The research was conducted in Taipei (Taiwan), Hong Kong (China), Metro Manila (Philippines), Bangkok (Thailand), Shanghai (China), Jakarta (Indonesia), Singapore (Singapore), Ho Chi Minh City (Vietnam), Kuala Lumpur (Malaysia), and Mumbai (India) to 6,591 people (15-54 male and female) on May to August 2010.

 

 

1. Which country's anime/comic(manga) do you watch the most?

 Taipei (61.0%), Hong Kong (48.3), Metro Manila (37.0%), Bangkok (27.6%), Shanghai (25.4%), Jakarta (18.9%), Singapore (17.4%), Ho Chi Minh City (12.9%) chose Japan as No.1. Kuala Lumpur (18.5%) and Mumbai (4.1%) chose Western. No cities chose Korean anime as No.1.

 

 10 cities average: Japan (27.4%), Western (10.2%), Korea (1.7%)

 

 

2. What type of drama is your favorite?

 Metro Manila (26.0%), Bangkok (32.0%), Shanghai (42.2%), Jakarta (4.5%) chose Korean drama as their No.1. Singapore (38.8%), Ho Chi Minh City (60.2%), Kuala Lumpur (36.4%), Mumbai (0.7%) chose Western drama. Taipei (44.8%) and Hong Kong (37.6%) chose Japanese drama.

 

 10 cities average: Western (26.5%), Korean (26.0%), Japanese (16.9%)

 

 

3. What type of movie is your favorite?

 All of the ten cities chose Western movies as their No.1. Taipei (92.3%), Hong Kong (69.7%), Metro Manila (68.0%), Bangkok (47.4%), Shanghai (43.3%), Jakarta (36.3%), Singapore (65.8%), Ho Chi Minh City (67.2%), Kuala Lumpur (57.2%), and Mumbai (6.5%).

 

 10 cities average: Western (54.4%), Korean (15.4%), Japanese (12.8%)

 

 

4. Which country's music do you often listen?

 Taipei (66.5%), Hong Kong (42.4%), Metro Manila (58.8%), Bangkok (27.3%), Jakarta (16.1%), Singapore (56.8%), Ho Chi Minh City (24.6%), Kuala Lumpur (37.9%), Mumbai (2.5%) chose Western music as their No.1. Only Shanghai chose Korean slightly as their No.1 (21.8%  No.2's Western was 21.1%).

 

 10 cities average: Western (34.5%), Japan (10.3%), Korea (9.8%)

 

 

5. Which country's  make-up/fashion has a great influence on you?

 Metro Manila (34.8%), Jakarta (2.1%), Singapore (24.4%), Ho Chi Minh City (18.2%), Kuala Lumpur (11.7%), Mumbai (2.0%) chose Western. Taipei (52.1%) and Hong Kong (50.3%) chose Japan. Bangkok (23.2%) and Shanghai (22.0%) chose Korea.

 

 10 cities average: Japan (16.2%), Western (15.3%), Korea (12.7%)

 


 

Source: Adver Times

 

 

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