The station square area in Tokyo’s busy Shinjuku district is often used as a stage for the launching of wacky publicity campaigns. Still, it’s not every day a giant gold robot makes an appearance…
Sat/6 marked the debut of a giant 8-meter tall Tetsujin 28 robot as part of communication giant NTT’s DoCoMo publicity campaign for their ultra-high speed “Xi” mobile communications service.
The inflatable Tetsujin 28 robot - based on the classic anime/manga character created by Mistuteru Yokoyama (known in America as Gigantor) – looks every bit like a giant gold metal robot, but is actually an intricately detailed inflatable balloon.
Also, as part of the “Xi” campaign, a limited number of gold-plated Tetsujin 28 figures (speculated to be worth US$10,000 each) have been produced to be given away to random applicants at the official campaign website. The campaign website also contains some original Tetsujin 28 videos and images that robot crazy folks are encouraged to check out.
Meanwhile, the Tetsujin 28 balloon will be protecting Tokyo, and promoting the “Xi” service, until Mon/7.
Source: Weekly ASCII