Toyota Announces "Mikuscape" and Hatsune Miku Augmented Reality Experience

Finding different ways to get people to interact with the marketing department

After a long silence, Toyota is ready to continue their Hatsune Miku x Corolla marketing campaign by rewarding fans who interact with Toyota marketing tools.


Toyota has announced that they will be holding an event called "Mikuscape" at the Royal/T cosplay cafe in Culver City, California on September 16th. This invite only event will have themed deserts and drinks and will focus on Hatsune Miku fan art and the collaboration between Hatsune Miku and the Toyota Corolla. There will also be a "live, performance art piece that melds Miku and the Corolla." Invitations to the event will go out to 100 people, chosen at random from those who participate in Toyota Corolla's Facebook Application. In addition, from September 15th to the 25th, the Royal/T's pop-up store space will "be transformed into Hatsune Miku's garage for her official vehicle, the Toyota Corolla."


Toyota will also be celebrating the launch of the Hatsune Miku Augmented Reality Experience on September 16th. Those who download Toyota's Shopping Tool App for iPhone or Android will "be able to view Hatsune Miku singing and dancing in 3-D alongside the 2011 Corolla." The target image which the smartphone camera must be pointed at will be made available for download on starting on September 16th.


via Press Release

Image ©Crypton Future Media

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