S.CUP is one of the popular energy drink produced by SS Seiyaku (SSP Co., Ltd.) in Tokyo. A new collaboration campaign for S.CUP with the long-running anime franchise Mobile Suit Gundam has been announced today.
They will release the first six "Gundam Original Label S.CUP" bottles featuring the famous Gundam characters and mobile suits on September 26. The first collection feature RX-78-2 Gundam, RX-77-2 Guncannon, RX-75 Guntank, Amuro Ray, Bright Noa, and Sayla Mass on the labels. The second collection will feature probably the Zeon characters and mecha.... The retail price of one bottle (100ml) in Japan is 153 yen (US$2.00).
You can also win the original 1/48-scale "Gold & Silver GunPla". The both models are only 250 limited.