And now... the tokidoki Barbie doll

No word yet on Ken's whereabouts

tokidoki is a lifestyle brand label created by artist Simone Legno. You’ve probably seen their Harajuku and kawaii-inspired clothes, toys, and accessories around before, or perhaps own some already. Barbie is, of course, Barbie, the most famous doll in the world.

Now, these two forces have joined up, and the result is…a $50 Barbie with pink hair, tattoos, and leopard print tights (and of course, a tiny tokidoki purse). 


BuzzFeed is calling it a "hipster Barbie", but the official ad copy refuses to use the dreaded "H-Word". Instead, here's tokidoki's carefully composed description:


tokidoki® Barbie® doll is always ready for cutting-edge fashion! This funky fashionista features trendy tattoos and a pink bob. With cactus friend, Bastardino, by her side, she’s ready for fun in fashion-forward form!

No matter how many jokes are made about this item, some of you will still want it anyway. So here's a link to the ordering information

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