VIDEO: Sony Debuts First PS Vita Commercial

First TV commercial for Sony's latest handheld console makes its debut

Sony has a long and varied history of truly confusing advertisements for its PlayStation line of products dating all the way back to the US launch of the original PlayStation in 1995 and the first teaser for the Japanese Vita launch is no different.

 

 

The translation for the phrase that appears along with the Japanese launch date of December 17th is equally cryptic albeit boastful:

 "The Future of Video Games is Changing"

 

Hopefully Sony decides to wise up and actually show off the product in future ads instead of making more cryptic ones.

 

via Japanator

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that had nothing to do with vita just a guy cicleing, if thats first to be commercial what a fail
. *cycling
SEGATAAAA......SANSHIROOOOOO~
I wish it was Segata Sanshiro..
When have you ever seen Sony make a normal commercial? They're usually completely random & leave you with a WTF expression...
That is some deep symbolism, right there.
Is this another one of those random obscure Japanese commercials?
I just might pick this up on day one of release
wow wat weird commercial nakes me want to say Wth
im gonna have to get me one of those ps vita bikes lol
LOL! if u get a deal can u ask one for me too
Looking forward to it.
the sudden realization what we saw was an AD for a new unannounced vita game about riding a bicycle
its japan. if you've ever had to sit thru japanese commercials you'd know that this is typical lol.
Don't understand!
They want sell the bike.
Um... What?
I love bicycling, I'm definitely getting a Vita. Man, they really hit me with their successful targeted demographic!
Lol yah. That was pretty boring but I am looking forward to the Vita.
that.....was....stupid