VIDEO: The King of Hell Gets Lost in Live-Action "Army Corps of Hell" Ad

First in a series of Square Enix videos takes the King to Hell, Michigan

Square Enix is kicking off a bizarre campaign for its upcoming PlayStation Vita game, Army Corps of Hell. The King of Hell's journey to the underworld catches a snag when he winds up lost in Hell, Michigan, where it's doubtful he'll be able to reclaim his throne...

 

 

Apparently even the King of Hell uses words like "numbnuts." Army Corps of Hell is slated for release alongside Vita on February 22. For some actual gameplay footage, check one of our previous video posts!

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lol, I like his accent.
Lol love this video
lol This awesome, I've never played this game before, but I love the add :D
best ad EVER
anyone else notice he is fat?
Haha. "North, south, north, south, IDIOTS!"
Hahahah Double Facepalm. XD
i laughed so hard...lmao
''who are ya'' | ''who am I? 'am the King of Hell'' xD
greatest ad in the world
check out the other ads they put up its good for a laugh and btw does this remind you of Overlord? it so does to me
lol did that kid say he thinks hell is in Mexico ive seen gameplay for it and it looks fun
Awesome... just so funny! xD
I'm surprised there is an actual place called hell.
Ha! This is so cool. I live right next to Hell, Michigan!