How many grilled cheese sandwiches could you stuff yourself with in one minute? Takeru Kobayashi, the 33-year-old Japanese competitive eater best known as the six-time champion of the Nathan's Hot Dog eating context, downed 13 to set a new world record.
The 13-sandwich showcase went down at the GroupMe Grill during the South by Southwest Interactive festival in Austin, Texas. Second place winner David Tisch only managed four sandwiches in one minute. Watch Kobayashi chow down below, and plan your attempt to face him in cheesy mortal combat some day.
This victory represents a new record category, with the previous grilled cheese record going to Joey "Jaws" Chestnut for scarfing 49 sandwiches in 10 minutes.
Photo: James Martin