Moe Rice Sheds Clothes for New Seasonal Packaging

Osaka-based rice retailer caters to bishoujo fans, literally

Back in March, Mukouyama Shouten, a rice retailer in Osaka, started a new campaign for moe rice, featuring Chuablesoft bishoujo illustrator Ginta's illustration of rice lover Kinu Mimasaka in her school uniform on their packaging. Set to debut in May, the seasonally rotating series will be revising Kinu with new 5kg rice bags, featuring the character in summer attire.

 

March design on the left and May on the right:

 

via Alafista

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moe, bishoujo, rice
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