So here are two things that people kept missing every time we talked about Street Fighter X Tekken--the on-disc DLC was there because:
1- Sony (very likely) offered Capcom a gigantic exclusivity check under the condition "make a bunch of characters timed exclusives for the Vita version, so people actually buy it on the Vita, because nobody is going to buy it on the Vita." Capcom's eyes cartoonishly turned to dollar signs (or yen signs) and they accepted.
2- After Ultimate Marvel vs. Capcom 3 kinda bombed, Capcom wanted to avoid putting out a "Super" version of Street Fighter X Tekken, and planned to deliver additional SFxT content through DLC. It was kind of a boneheaded way to avoid it, but hey, at least they were trying to listen to fans... while accidentally pissing off the other half of the fanbase.
Which brings us to now, where Street Fighter X Tekken missed the sales predictions Capcom set for it, and the game itself is losing steam. Responding to a fan's question on the Ask-Capcom forum, Capcom USA Senior VP Christian Svensson had a very straightforward answer about the future of Capcom games and on-disc DLC:
We’ve been getting several questions, here and elsewhere about the future of on-disc DLC.
We would like to assure you that we have been listening to your comments and as such have begun the process of re-evaluating how such additional game content is delivered in the future. As this process has only just commenced in the past month or so, there will be some titles, where development began some time ago and that are scheduled for release in the coming months, for which we are unable to make changes to the way some of their post release content is delivered."
It's a start, right? This does mean that you'll still have to pay $20 for the twelve additional Street Fighter X Tekken characters, but what do you think it means for future fighting games? Should title updates continue to be handled through full releases like Super Street Fighter IV or Ultimate Marvel vs. Capcom 3, and only the people who actually, seriously play will pick them up? Or was this "update through DLC" plan just too ambitious for now, and could be better implemented next time?