PS Vita port Persona 4: The Golden hits Japan this week and apparently Atlus was very determined the ensure that this fact should be obvious from any glance at an Akihabara street.
A video tour captures the extent to which the district was covered in signage. Get a look below.
A North American release of the game, which features additional cutscenes, a new character, and animation by anime studio Madhouse, is planned for October 23.
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Scott Green is editor and reporter for anime and manga at geek entertainment site Ain't It Cool News. Follow him on Twitter at @aicnanime.