Toonami Anime Block Ratings Improve in Week 2

Results go from "OKAY" to "We're doing well!"

When we checked in on Toonami ratings after the Adult Swim anime block's return, numbers were, as Jason DeMarco—former Toonami producer, now vice president of strategic marketing and promotions—put it, "OKAY." Thankfully numbers improved over the second week, with premiere episodes of Bleach, Deadman Wonderland, and Casshern Sins doing better than before.


DeMarco's response on Twitter improved, too. "We're doing well! I'm encouraged," he tweeted at someone with a mighty salacious Twitter handle.


Here's the ratings breakdown between weeks one and two:


Week 1:

Bleach: 1,060,000 (12 AM) and 580,000 (3 AM)

Deadman Wonderland: 860,000 (12:30 AM) and 557,000 (3:30 AM)

Casshern Sins: 796,000 (1 AM) and 488,000 (4 AM)

Full Metal Alchemist: Brotherhood: 699,000 (1:30 AM) and 473,000 (4:30 AM)

Ghost in the Shell: 2nd Gig: 698,000 (2 AM) and 450,000 (5 AM)I

Cowboy Bebop: 669,000 (2:30 AM) and 419,000 (5:30 AM)


Week 2:

Bleach: 1,274,000(12 AM) and 830,000(3 AM)

Deadman Wonderland: 1,107,000(12:30 AM) and 756,000(3:30 AM)

Casshern Sins: 938,000(1 AM) and 690,000(4 AM)

FMA: Brotherhood: 861,000(1:30 AM) and 664,000(4:30 AM)

GitS 2nd Gig: 836,000(2 AM) and 642,000(5 AM)

Cowboy Bebop: 857,000(2:30 AM) and 579,000(5:30 AM)


Premiere Average: 1,106,333 (UP from Week 1 by 210,000)

12-3 AM Average: 978,833 (UP from Week 1 by 181,833)

3-6 AM Average: 693,500 (UP from Week 1 by 199,000)


Definitely a notable improvement. Who here has been keeping up with Toonami on a weekly basis?


(Thanks to Fruitpunchsamurai07 for the tip!)



Joseph Luster is the Games and Web editor at Otaku USA Magazine. His blog can be found at subhumanzoids. Follow him on Twitter at @Moldilox.

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