While NIS America didn't have any new titles to announced at Anime Expo, they did have plenty to say about their release plans and their philosophy for navigating the physical media market.

The dood said upcoming plans include

July 2012

Anohana: The Flower We Saw That Day - to be released on 2 Blu-ray/2 DVD set of 11 episodes with clean ending, Japanese commercials, trailers and a 36 pg hardcover artbook

Kimi ni Todoke volume 3 - the last set of the the series, to be released on 2 Blu-ray/2 DVD set with a 28 page hardcover art book clean op/ed, and 2 mini episodes

August 2012

Bunny Drop -  to be released on 2 Blu-ray/2 DVD set of 11 episodes plus the 4 bonus, 28 pg hardcover artbook and clean openings/endings

September 2012

Ghastly Prince Enma Burning Up - to be released on 2 Blu-ray/2 DVD of 12 episodes with 36 pg hardcover art book and clean opening/endings. The often blue Go Nagai was called out as personal favorite.

NIS noted that before they entered the North American industry, so many went out of business or left the territory their business didn't make a profit, often due to the cost of dubbing. NIS' niche is cater to fans who want physical copies. Part of the plans to have fun designing premium sets and related bonus items.  They acknowledge that fans may have seen their released online - legally or illicitly, but hope that their physical products are appealing to anime enthusiasts.

They really like this business, and hope they can keep doing it as long as possible.

Discussing licenses, they said that story driven comedies were their main focus. Given their recent license of Go Nagai's Enma-kun, they were asked about Shin Mazinger Shougeki. NIS explained that it seems like someone else already had it. Asked about season two of Wagnaria, they said it's likely.

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Scott Green is editor and reporter for anime and manga at geek entertainment site Ain't It Cool News. Follow him on Twitter at @aicnanime.