Either Hello Kitty killed Sonic the Hedgehog and slipped into his skin like some kind of morbid trophy, or Sega teamed up with Sanrio to kick off a series of character collaborations. Let's go with the less scary option there, and take a not-so-horrified gander at the first product, Sonic Hello Kitty.
Sega amusement facilities will be offering the Sonic x Hello Kitty Super Jumbo Plushy in late July, commemorating the return of Sega's Tokyo Joyopolis, which reopens on July 14. The collaboration goes worldwide next summer.
IT'S ALIIIIIVEEEE! What do you think of this cute collabo?