Bringing the Madoka Magica hype to the masses, a special introduction/preview of the upcoming movies ran on Japanese morning TV, showing off bits of the series' particular take on magical girl tropes.
The first film, Gekikjō-ban Mahō Shōjo Madoka Magica Zenpen: Hajimari no Monogatari (Puella Magi Madoka Magica the Movie Part I: The Beginning Story) will be released in Japan on October 6th with the second compilation film, Gekikjō-ban Mahō Shōjo Madoka Magica Kōhen: Eien no Monogatari (Puella Magi Madoka Magica the Movie Part II: The Eternal Story) being released the following week on October 13th.
For information on their American theatrical run, see www.MadokaMagicaUSA.com
And, as a bonus...
How well do you think the movies will work as a first exposure to Madoka Magica?