Rice is one of the most important food crops in Japan. Many anime/manga franchises have collaborated with famous rice brands (remember One Piece rice?). Popular anime voice actress unit Milky Holmes will release their own brand of rice called "Milky Rice" at Okome Matsuri (Rice Festival) 2012 in Yokohama on November 18th. Okome Matsuri is an event to promote the importance of the rice in the Japanese food culture.
"Milky Rice" contains "Milky Queen" rice, an improved breed of Koshihikari (one the highest quality rice brands.) A part of "Milky Rice" was actually harvested by the four members of Milky Holmes. They will perform on the stage, and directly hand the rice to the selected 100 buyers on the third day of the event. The price for "Milky Rice" (no mention of the amount, probably 2kg) is 2,000 yen (about US$25.40.) Do you want to taste "Milky Rice"?
"Koi no Chousa Houkokusho" short PV
"Good day, everyday" short PV
"Ameagari no Mirai" short PV
Source: Milky Holmes official site