The "Second Impact" phase of Evangelion's collaboration with Japan's second largest airline, All Nippon Airways (ANA) launched this, and, honestly, it's disappointingly dull. In contrast, the latest phase of Evangelion eye drop co-promotion with Sante FX is a must see, featuring footage of November's Evangelion: 3.0 You Can (Not) Redo anime movie.

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Scott Green is editor and reporter for anime and manga at geek entertainment site Ain't It Cool News. Follow him on Twitter at @aicnanime.