BioWare's Reaction to "Mass Effect 2" in "Black Ops 2" PC Copies

Mass Effect 2 developer takes advantage of the mistake in greatest way possible

Let's say your were one of the millions of people that sprung for a retail copy of Call of Duty Black Ops 2 on PC and you were all set to rush home and get going on the multiplayer that night. You get home, open the box and you start the install process, when all of sudden after being prompted to insert the second disc, you aren't seeing the install continue, but the opening intro to Mass Effect 2, even though the second disc is clearly labeled for Black Ops 2.


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That's what ended up happenining to a few thousand people that bought the game during the Tuesday launch festivities for the game. While the actual reasoning for the mix up hasn't been discovered and publisher Activision is remaining eerily quiet, Bioware is taking it all in stride and being incredibly good sports about the situation, by releasing the following statement and offer for those affected:


CoD BLOPS II Zombies

"Rumor has it that about a thousand customers who purchased Call of Duty: Black Ops II for PC today were also treated to a surprise copy of Mass Effect 2. If you were one of the affected, chances are you thought it was a mistake, but we prefer to think that it was an omen, and when the universe talks, you should listen.

If the universe thinks that you should be playing Mass Effect right now, who are we to argue? In fact, we want to help! The first fifty fans affected by this phenomenon to send us a picture holding their special disc 2 will receive a code for a FREE PC copy of Mass Effect Trilogy.

Remember, in order to qualify, YOU must be in the picture, and disc 2 of your Call of Duty: Black Ops II must be visible. Got it? Then send your photo to and you could be playing your very own Mass Effect Trilogy in time for the weekend!"

Mass Effect 2


With this offer being extended to those affected in a fun way, it goes to show that what could have been a PR disaster for Activision got turned into a golden opportunity by Bioware to sell more people on the Mass Effect franchise and cross over those players that may not have normally considered the game.


What say you, Crunchyroll reader, great PR move or greatest PR move?

 Humberto Saabedra is the Editor-in-Chief of and an occasional columnist for He can also be found musing on his favorite 2D girls at @AnimeNewsdotbiz.

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