Here's a story that hits close to home for me. Not because I'm constantly farting in my pants all day (ok, I am), but because one of my friends in college once tried to create underwear similar to the odor-killing tech manufacturer Seiren is rocking in Japan. Especially popular among salarymen, Seiren's underwear suppresses that oh-so embarrassing smell thanks to absorbent ceramic particles.
The pair of fart-zapping underwear created by my friend was far less impressive. His involved sewing a pocket into the back of his boxers, in which he carefully placed a sheet of fabric softener. The idea was that any fart passing through the pocket would come out smelling like clean laundry, but somehow I don't think the science was quite up to Seiren's standards.
The voodoo behind the mechanism looks something like this. Fart particles and whatnot:
Seiren spokeswoman Nami Yoshida had the following to say about the unique undergarments:
"It took us a few years to develop the first deodorant pants that are comfortable enough to wear in daily life but efficient in quickly eliminating strong smells.
At first we thought about selling them to those who require nursing care and to hospitals. But to our surprise, lots of ordinary people, like businessmen who are in positions that require them to see people on a daily basis, bought them."
In addition to underwear, Seiren also offers socks for smelly feet and shirts that block out armpit stank among their 22 odor-killing items. Be honest, could you use a pair or two of these?