While Madoka Magica has certainly done well for itself, the juggernaut magic girl franchise, enjoyed by both otaku and little girls is Izumi Todo's (pen names for the folks at Toei) Pretty Cure franchise. Following 2012's well received Smile Precure, about five magical girls versus fairy tale baddies, 2013's 10th entry in the series will be Doki Doki Precure. So far, the best previews comes from merchandise.
A merch trademark filing and Nakayoshi announcement confirm the name and logo. Whether image of the purse is a true previews of the series' heroines hasn't been confirmed.
The series has now been confirmed for a spring debut