Three Moe Girls Help to Promote Local Famous Sake "Muhoumatsu"

New Moe Sake Unit "GIRLS MUHOUMATSU PROJECT"

"Moe Sake" that features cute and pretty moe girl labels on the bottle has been very successful marketing strategy in Japan. The newest comer is "GIRLS MUHOUMATSU PROJECT" to promote a local sake called "Muhoumatsu" in Kitakyushu-city, Fukuoka Prefecture. The project is developed by an original liquor bottle label shop in the city, Togame Saketen and features three moe/bishoujo girls; Makoto Shindouji, Maika Komori, and Maya Blacksmith. The girls were designed by a female illustrator sasami who is a resident of the city. Which girl's sake do you want to taste?

 

(from left) Maika, Makoto, Maya

 

Makoto's sake (500ml)

Price: 1,575 yen (about US$19.08)

 

Maika's shouchu (500ml)

Price: 1,575 yen (about US$19.08)

 

Maya's shouchu (500ml)

Price: 1,575 yen (about US$19.08)

 

Deformed Makoto & Maika & Maya's sake (300ml)

Price: 945 yen (about US$11.45)

 

via Asahi Shimbun

 

© sasami

© GIRLS MUHOUMATSU PROJECT

Tags
moe, bishoujo
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