Three Moe Girls Help to Promote Local Famous Sake "Muhoumatsu"

New Moe Sake Unit "GIRLS MUHOUMATSU PROJECT"

December 07, 2012 2:59am EST (12/6/12)

"Moe Sake" that features cute and pretty moe girl labels on the bottle has been very successful marketing strategy in Japan. The newest comer is "GIRLS MUHOUMATSU PROJECT" to promote a local sake called "Muhoumatsu" in Kitakyushu-city, Fukuoka Prefecture. The project is developed by an original liquor bottle label shop in the city, Togame Saketen and features three moe/bishoujo girls; Makoto Shindouji, Maika Komori, and Maya Blacksmith. The girls were designed by a female illustrator sasami who is a resident of the city. Which girl's sake do you want to taste?