Following art school manga Honey and Clover, author Chica Umino used some of her research to launch Manga Taishō and Kodansha Manga Award winning March Comes In Like a Lion - manga about strategy game shogi and living with cats that runs in Berserk anthology Young Animal. A unique promotional campaign for the newly released volume eight pairs Japanese novelists with voice actors who appeared in Honey and Clover.
A tie-in convenience store promotion offers bookmarks based on the featured authors - stores like Lawson, FamilyMart, Circle K and Sunkus will be giving out different author/illustrations
Banana Yoshimoto x Yuichi Nakamura (Kintama's Kintoki)
Hiroshi Mori (Sky Crawlers) x Hiroki Yasumoto (Hetalia's Germany, Sword Art Online's Agil)
Mitsuyo Kakuta x Michiko Neya (Full Metal Panic's Melissa Mao, Read or Die's Nancy)
Young Animal bonus stationary
Volume 8 cover