You know that crimson-stoned pendant of Dante's? You can see it on the title screen if you played the DmC Devil May Cry demo (or in the image to the right), and you can see it on your neck if you buy Ninja Theory's game from the Capcom Store.
Capcom is offering the pendant for free with purchases. Here's a better look:
DmC Devil May Cry hits PlayStation 3 and Xbox 360 in North America on January 15, 2013, with a PC release to follow on January 25.