Back in the late 90s and early 2000s, idol group Morning Musume dominated the Japanese media and help create the mold for today’s over-the-top idol sensations like AKB48 and Momoiro Clover Z. But as the group’s line up continued to change, so did their popularity. Although still worshipped by die-hard “Hello Project” fans, I think it’s safe to say that the group hasn’t been what it used to be of late.
BUT new hope comes in the form of the new video for “Help me!!”, the group's 52's (!!!) single and is probably the best collusion of video-plus-music to come from the Morning Musume factory in quite some time. Watch the clip below.
A big part of the PV’s appeal is dat dancin’ and earlier, the group’s official YouTube channel released a “dance shot” version featured beneath all these words.
“Help me!!” goes on sale January 23.