Maybe saying something about the demographics of Gintama fans, with the second movie, Gintama: The Movie: The Final Chapter: Be Forever Yorozuya, coming up this summer, everyone's favorite silver haired samurai is teaming up with Japan's oldest insurance company, Tokio Marine for a spring car insurance campaign.
The Choinori short trip insurance is pitched as perfect for renting a car for spring cherry blossom viewing, and the related Gintama campaign will be timed for sakura roadtrips, running March 21 - May 6th.
Posters feature group shots of the cast on their own trip, "photographed" by different perspective characters.
Here's the Shinpachi one..
The campaign will also have drawing to give away movie tickets.
Oh, and the title of the movie, Gintama: The Movie: The Final Chapter: Be Forever Yorozuya....
The series has already made the joke!