Capcom has something big up their sleeves with Gaist Crusher, a Nintendo 3DS game designed to infect a host of other media in Japan. The game itself is an action title aimed at kids that focuses on armors, with players able to transform and collect throughout. Watch the devious assault on the wallets of schoolchildren's unsuspecting parents begin in the promo below.
Gaist Crusher aims to mix Capcom's "expertise in producing content for children," gained from its Mega Man games, with the "high-grade multiplayer capability that generated a strong response for the Monster Hunter series."
Beyond the 3DS game, Gaist Crusher is getting manga series in Shueisha's V Jump and Saikyou Jump magazines, as well as an anime from Studio Pierrot. There will also be collectibles, of course, in the form of "Gaimetal" toys from Bandai.
You can read Capcom's full press release in English here. It sounds pretty similar to what companies like Level-5 have done with Inazuma Eleven and the upcoming Youkai Watch. We'll see how well it works when the 3DS game hits Japan this winter.