Sega wants to be KAWAII! The video game company announced its newest license brand, "Segakawaii". The brand will re-design Sega's video game consoles and characters for female fans. The first collaboration with popular apparel brand “galaxxxy” will be on the market on April 25th.
Dreamcast Controller backpack 13,860 yen
Short T-shirt with illustration 4,725 yen
Megadrive tanktop 4,725 yen
Would you say this is Kawaii?
Source: Dengeki Online