Nintendo Decides Not to Hold a Big E3 Press Conference This Year

Company will instead host smaller events and Nintendo Direct presentations

Nintendo is changing up the way they're handling the big Electronics Entertainment Expo (E3) this year, opting for a handful of smaller presentations instead of the large-scale style of press conference the major companies usually deliver. Satoru Iwata, now Nintendo of America CEO, made the announcement, and outlined the new plans for 2013's event. 

 

In place of a large presser, Nintendo will host smaller events specifically focused on software titles for the U.S. market. These include events for American distributors, as well as hands-on experience for western gaming media. As for the general public, Nintendo will deliver the messages through the avenue of Nintendo Direct video presentations. 

 

It's a pretty understandable move. After all, it seems the Nintendo Direct videos have done a great job of drumming up attention for the company's software, so why change it up just to blow a bunch of money at E3? This way, Nintendo has even more control over the flow of information, and the media can focus on playing the games themselves. We'll see how it all works out when E3 arrives in June. 

 

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Joseph Luster is the Games and Web editor at Otaku USA Magazine. His blog can be found at subhumanzoids. Follow him on Twitter at @Moldilox.

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