VIDEO: See How Hollywood Mecha Movie "Pacific Rim" is Marketed in Japan

Director prefaces trailer with statement about how manga, mecha, and kaiju films were studied to make movie

Before launching into a trailer tailored for the Japanese market, director Guillermo del Toro discusses how he studied manga, mecha and kaiju film when making this summer's Hollywood blockbuster Pacific Rim.


Academy Award-nominated Japanese actress Rinko Kikuchi (Babel, Brothers Bloom, Sky Crawlers, Survive Style 5+) is in the film, though it's worth noting her profile is a bit higher on the international stage than it is in Japan.


The main American poster for the film and banner ads have also been revealed.


Scott Green is editor and reporter for anime and manga at geek entertainment site Ain't It Cool News. Follow him on Twitter at @aicnanime.

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