Hayao Miyazaki's latest Studio Ghibli anime, Kaze Tachinu (The Wind is Rising), opens in Japanese theaters on July 20th, and this month, a series of four banner posters are appearing in Japanese theaters.
Miyazaki previously created a Kaze Tachinu manga, and the upcoming movie will work off that and Tatsuo Hori's like-named novel in exploring the life of historic World War II Zero fighter designer Jirō Horikoshi's life. Evangelion creator Hideaki Anno voices Horikoshi in the anime.
For the third, I'm not sure that anyone other than Ghibli could get away with using this sort of image to promote a movie. And even then, it might have to have Miyazaki's name on it.
The earlier movie poster