"e-mook" is something of a complicated brand name/portmanteau. "Mook" is a term used for Japanese publications that are somewhere between a magazine and a book. An "e-mook" is then publishers Takarajimasha's term for a mook enhanced with a bonus item, like a t-shirt or towel. Their latest is a Madoka Magica - "Madoka and Homura LOVE!" set, with 48-page mook and excluse QB camo tote bag.
The book features the story of Madoka and Homura's friendship, analysis of the characters personalities, interviews with voices actresses Aoi Yuuki and Chiwa Sata, reading list, catalog, stickers and posters.
There's a standard bag, then a Lawson exclusive alternate color scheme. Preorders for the 1,680 yen package open tomorrow with delivery planned for August 10th.
Bonus magazine spread