VIDEO: Kyary Pamyu Pamyu Pitches Toothpaste in Crazy New Commercial

Plus new ad for au

Harajuku kawaii icon Kyary Pamyu Pamyu stars in a new ad campaign for oral care giant Sunstar’s Ora2 Stain Clear and plenty of candy-colored strangeness ensues. Watch Kyary battle a giant tooth with her magic brush to the sound of a new song (by Yasutaka Nakata) below.



Although the “Ora2” commercial campaign is only slated for Asia, Sunstar has unleashed a full English website with lots of features determined to make tooth care “kawaii” at any costs including Making of footage, “Kawaii Camera”, and some very strange poetry about teeth...



Also, now is as good a time as any to post Kyary’s latest commercial for phone company au, which debuted last week, that piles on the ghosts (er, obake)  just in time for Halloween.



BONUS: Kyary’s new single “Mottainightland” goes on sale Nov/6.  Regular and Limited edition cover art below!





Patrick Macias is editor in chief of Crunchyroll News. He is also the editor of Cosplay USA magazine. Check out his blog at

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