Last Saturday's Toonami broadcast of Akira outperformed last year’s time period averages by mostly double digits across targeted adults and men, ranging between 8%-32%. This was one of the wins that helped Cartoon Network's Adult Sim programming to its best ratings in over a decade.
For 2013, Adult Swim is on track to set ratings records for adults 18-34, 18-49 and men 18-34, according to preliminary data from Nielsen Media Research.
TV By the Names reports that for the 9th year in a row, Adult Swim also will rank #1 on basic cable in Total Day among adults 18-34 and men 18-34, as well as rank #1 among adults 18-49 and men 18-49, earning double-digit delivery growth across these targeted demos in 2013, ranging between 10% and 13%. In Primetime, Adult Swim will rank #2 on basic cable (behind sister network TBS) among adults 18-34 and men 18-34, capping off a stellar year that charted impressive delivery gains across adults 18-34 (20%), adults 18-49 (17%), men 18-34 (22%) and men 18-49 (17%) vs. 2012.
The for the year, the Toonami block grew average delivery of all targeted demos by double digits, ranging between 39% and 44%.
Other big wins include Robot Chicken ranking #1 on basic cable across 2013 in its time period among adults 18-34 & 18-49 and men 18-34 & 18-49.
Highlights of Adult Swim’s overall 2013 performance, compared to the same 2012 time period, include the following:
And in Toonami doings, Samurai Jack will be returning in February.