Toonami Help Drive Adult Swim to Best Ratings in 12 Years

"Samurai Jack" return also announced

Last Saturday's Toonami broadcast of Akira outperformed last year’s time period averages by mostly double digits across targeted adults and men, ranging between 8%-32%. This was one of the wins that helped Cartoon Network's Adult Sim programming to its best ratings in over a decade.

 

For 2013, Adult Swim is on track to set ratings records for adults 18-34, 18-49 and men 18-34, according to preliminary data from Nielsen Media Research.

 

TV By the Names reports that for the 9th year in a row, Adult Swim also will rank #1 on basic cable in Total Day among adults 18-34 and men 18-34, as well as rank #1 among adults 18-49 and men 18-49, earning double-digit delivery growth across these targeted demos in 2013, ranging between 10% and 13%. In Primetime, Adult Swim will rank #2 on basic cable (behind sister network TBS) among adults 18-34 and men 18-34, capping off a stellar year that charted impressive delivery gains across adults 18-34 (20%), adults 18-49 (17%), men 18-34 (22%) and men 18-49 (17%) vs. 2012.

 

The for the year, the Toonami block grew average delivery of all targeted demos by double digits, ranging between 39% and 44%.

 

Other big wins include Robot Chicken ranking #1 on basic cable across 2013 in its time period among adults 18-34 & 18-49 and men 18-34 & 18-49.

 

Highlights of Adult Swim’s overall 2013 performance, compared to the same 2012 time period, include the following:

PRIMETIME

  • Adults 18-34 average delivery (558,000) increased by 20%, and ratings (0.8) by 14%
  • Adults 18-49 average delivery (785,000) increased by 17%, and ratings (0.6) by 20%
  • Adults 18-24 average delivery (294,000) increased by 21%, and ratings (1.0) by 25%
  • Men 18-34 average delivery (310,000) increased by 22%, and ratings (0.9) by 29%
  • Men 18-49 average delivery (416,000) increased by 17%, and ratings (0.7) by 17%
  • Men 18-24 average delivery (166,000) increased by 27%, and ratings (1.1) by 22%
  • Total Viewers 2+ average delivery (1,514,000) increased by 2%, and ratings (0.5) were unchanged

 

TOTAL DAY

  • Adults 18-34 average delivery (580,000) increased by 12%, and ratings (0.9) by 13%
  • Adults 18-49 average delivery (783,000) increased by 11%, and ratings (0.6) were unchanged
  • Adults 18-24 average delivery (332,000) increased by 15%, and ratings (1.1) by 10%
  • Men 18-34 average delivery (342,000) increased by 13%, and ratings (1.0) by 11%
  • Men 18-49 average delivery (448,000) increased by 10%, and ratings (0.7) by 17%
  • Men 18-24 average delivery (197,000) increased by 15%, and ratings (1.3) by 8%
  • Total Viewers 2+ average delivery (1,352,000) increased by 4%, and ratings (0.5) were unchanged

 

And in Toonami doings, Samurai Jack will be returning in February.

 

 

via ToonamiNews

 

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Scott Green is editor and reporter for anime and manga at geek entertainment site Ain't It Cool News. Follow him on Twitter at @aicnanime.

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