Okay, I thought the “Gum Kare!” and “Kaiji-no-Yu” campaigns were bit strange, but this one's even weirder. A new series of home-gardening kits, known as the “Ripe Boyfriend Cultivation Set”, is designed to encourage people to explore the joys of raising crops by re-imagining various plants as sexy boyfriends.
The line of seed kits include:
The idea is that you're supposed to nurture the crops as you would nurture a relationship with a sexy, sensitive guy. In a sense, the plants become your boyfriend.
Then, when he is ripe, you devour your boyfriend. Or chop him up and add him to a stew.
This took a surprisingly dark turn.
The Ripe Boyfriend Cultivation Set kits sell for 900 yen ($7.58 US) and are available through online retailers.
Paul Chapman is the host of The Greatest Movie EVER! Podcast and GME! Anime Fun Time.