"Evangelion" Ties Up With Fishing Equipment Brand DRESS For Unique Collaboration

Japanese brand well-known to pro anglers takes a crack at the otaku market

Fishing is a popular pastime in Japan, so much so that the sport of pro angling is recognized and highly regarded in the country. Japanese fishing equipment brand DRESS, a brand better known for its fishing tackle equipment and ancillary fishing accesories has announced a unique collaboration with the Evangelion franchise.

Eva x Dress

 

The collaboration begins in mid-June and will coonsist of a customized fish grip with trigger release in the EVA-01 color scheme along with a smartphone app that measures caught fish with an Evangelion twist as well as custom key holders, which can be seen below.

Eva x Dress fish grip

 

The smartphone app will allow for measuring of caught fish as well as provide Eva-style graphics when combined with the custom key holders

Eva x Dress custom key holders

 

Eva x Dress smartphone app

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