New Collab Offers "Street Fighter" at the Corner Store

Daily Yamazaki will be selling "Street Fighter" goodies for the franchise's 30th anniversary.


Japanese convenience store chain Daily Yamazaki is showing their love for Street Fighter with a set of limited-edition goods, available with purchase of specific items. The one-of-a-kind merch will only be available for a limited time.


Fans shopping at the 7-11 competitor can pick up one of four clearfiles depicting battles from the game, or one of four memo pads with shots of popular characters' finishing moves.



The pin set seen above is a potential prize for customers who present receipts for purchases totaling over 700 yen.


In addition, the chain will be running a popularity contest, to see which Street Fighter character is the fans' favorite. And for a limited time, video game magazine publisher Famitsu will be releasing Streetsu, a special-edition crosover mini-mag. Supplies are limited.



The campaign started yesterday, and runs until the 31st.






Kara Dennison is responsible for multiple webcomics, blogs and runs interviews for (Re)Generation Who and PotterVerse, and is half the creative team behind the OEL light novel series Owl's Flower. She blogs at and tweets @RubyCosmos.

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