Gendo Would Definitely Rock These "Evangelion" Running Shoes From New Balance

New subdued running shoe collection slated for launch in Japan and China this week

New Balance is best known for being the running shoe popular with suburban dads, the elderly and streetwear fans. The aforementioned is also most likely why the brand chose to launch a line of Evangelion-inspired running shoes with a much more subdued color palette than expected for an Evangelion collaboration.

 

New Balance x Evangelion Fresh Foam Cruz

New Balance x Evangelion Fresh Foam Cruz purple

New Balance x Evangelion Fresh Foam Cruz blue

New Balance x Evangelion Fresh Foam Cruz grey

New Balance x Evangelion Fresh Foam Cruz dark grey

 

The sneakers based on the Fresh Foam Cruz running shoe will also come in special Evangelion branded packaging, where the sneakers will come packed in a white zip up bag with both New Balance and Eva branding along the front as seen below.

 

New Balance x Evangelion Fresh Foam Cruz bag

The Evangelion x New Balance Fresh Foam Cruz collaboration sneakers are set to launch in China and Japan on Saturday, September 9 for ¥659 Chinese yuan, ¥10,867 yen, or around $100 USD at current exchange rates.

 

via Hypebeast

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