The Japan National Tourism Organization, a group dedicated to promoting the merits of Japanese tourism to an international audience, has appointed a unique new ambassador for their latest promotional campaign: virtual Youtuber Kizuna Ai.
In addition to starring in a series of videos designed to educate and enlighten potential tourists (the first video is available above), Kizuna Ai also appears on the official JNTO home page. There's also a challenging online quiz that offers the chance to win prizes, including a trip to Japan. You can check out the official promotional campaign home page here.
Official Kizuna Ai Twitter feed (@aichan_nel)
Official Japan National Tourism Organization home page
Paul Chapman is the host of The Greatest Movie EVER! Podcast and GME! Anime Fun Time.