Choi Han Kyul (Gong Yoo) is the cocky son of a very rich family who runs a food corporation. He has never had a job and doesn't care for responsibility. Han Kyul is hung up on his first crush and certainly doesn't want to get married despite his family's requests. On the other hand, Go Eun Chan (Yoon Eun Hye) is a 24-year-old tomboyish female who is often mistaken for a guy. She takes up every job ...
Choi Han Kyul (Gong Yoo) is the cocky son of a very rich family who runs a food corporation. He has never had a job and doesn't care for responsibility. Han Kyul is hung up on his first crush and certainly doesn't want to get married despite his family's requests. On the other hand, Go Eun Chan (Yoon Eun Hye) is a 24-year-old tomboyish female who is often mistaken for a guy. She takes up every job possible—Taekwondo teacher, waitress, food deliverer, etc.—and has the responsibility of taking care of her mother, who has trouble not spending money, and younger sister. Eun Chan accidentally meets Han Kyul twice, once on a delivery and once during a robbery. During the robbery, Eun Chan's delivery motorcycle ends up being damaged. Han Kyul, not knowing that Eun Chan is actually a girl, decides to hire Eun Chan as a false "lover" so that he can escape the blind dates arranged by his grandmother. Meanwhile, Han Kyul's cousin, Choi Han Seong (Lee Sun Gyun), is an established music producer and his ex-girlfriend, Han Yoo Joo (Chae Jung Ahn), who Han Kyul has secretly loved for nine years, is a famous artist who studied in New York. The two were lovers for about 8 years, but their relationship ended when Yoo Joo broke up with Han Seong. Two years after they separate, their paths cross again when Yoo Joo returns to Seoul.
After getting an ultimatum from his grandmother, Han Kyul takes over a rundown old coffee shop, later renamed Coffee Prince, to prove his ability, both to his grandmother and Yoo Joo. In order to attract female customers, he only hires good-looking male employees. In a struggle with money, Eun Chan, whom Han Kyul has already mistaken as a boy, hides her gender to get a job at Coffee Prince. Soon, feelings start to spark between Eun Chan and Han Kyul. Because he's unaware that Eun Chan is a girl, Han Kyul starts to question his sexuality.
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