Post Reply The hypothetical CrunchyRoll Nintendo Switch app icon mockup
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Posted 11/13/17 , edited 11/14/17
I understand CrunchyRoll still doesn't have anything yet to announce regarding a Nintendo Switch app, as most popular video streaming services like Netflix and Youtube haven't come out as of this time of writing...though things have changed with the release of Hulu on the system, which means that a supposed hypothetical CrunchyRoll app could indeed be just right around the corner (or likely next year)...

With that said, Hulu's icon on Switch seems...bland to say the least: Simply the name font logo and a gradient for a background doesn't make it stand out as much, or worse it could be in the opposite direction of being tacky. I'm not so sure what Nintendo's guidelines are regarding icons for streaming media apps, but I doubt they were meant to be this boring:

(...and yeah, Hulu's icon looks like the latter example.)

How does this tie in to CrunchyRoll you may ask?

Well discussion recently arose about this with a thread starting on NeoGAF (http://www.neogaf.com/forum/showthread.php?t=1401474) and later migrated to ResetEra (https://www.resetera.com/threads/the-switch-icon-watch-thread-because-your-home-menu-deserves-the-very-best.888/) about how icons should be ideally represented on the platform. Some news was made regarding this particular "nitpick" (https://kotaku.com/nintendo-switch-owners-really-really-care-about-the-ga-1818815834, https://kotaku.com/switch-dev-runs-game-icon-choices-by-players-a-month-be-1819448683, https://www.polygon.com/2017/10/2/16404020/stardew-valley-nintendo-switch-icon) that Switch icon critiquing has become something of a parody! (https://www.youtube.com/watch?v=hp-D_4n7swM) Regardless, it is still an important part of the system experience, and I thought it would be a fine opportunity for CrunchyRoll's app designers to take into consideration the UI to make sure CrunchyRoll looks it's best on the Nintendo Switch...before said hypothetical release!

Originally I had pondered that CrunchyRoll's app would pretty much consist of the current vertical logo:




However while browsing the Switch icon thread in ResetEra, someone brought up that CrunchyRoll had a mascot: Hime (https://www.resetera.com/threads/the-switch-icon-watch-thread-because-your-home-menu-deserves-the-very-best.888/page-6#post-844117). It dawned on me that it would be the perfect opportunity to make CrunchyRoll's icon something much more than a typical "service" icon, and would fit in line with the system's "fun" nature:





I made these particular mockups as a sort of proof-of-concept of what might draw the user to using the app. I thought Hime's expression and getup got the idea of what CrunchyRoll was about rather clearly. I also added a light gradient on the background that matched with the orange of the official logo.

Of course, these are merely suggestions just or things to consider if (or when?) you guys are releasing the app on Switch! I wanted to know what you guys think about using Hime as a "representative/spokesperson" on the main icon. Perhaps she could appear on the show selection UI as well? (It would be neat if the UI changed every season, but I'm guessing that would require more resources to keep up...)

Cheers!

Edit: Here's the icons just by themselves.

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Posted 11/14/17

sfried wrote:

With that said, Hulu's icon on Switch seems...bland to say the least: Simply the name font logo and a gradient for a background doesn't make it stand out as much, or worse it could be in the opposite direction of being tacky.

If it looks like the Hulu icon in the image below, the reason would be to maintain consistency, which is important for brand identification:



Companies care less about their logo being exciting, and more about it being able to be quickly identified, especially when it needs to be picked out from among a selection of other logos.

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Posted 11/14/17

TheAncientOne wrote:
Companies care less about their logo being exciting, and more about it being able to be quickly identified, especially when it needs to be picked out from among a selection of other logos.


This is often the reality.
As someone who has made professional logos as a designer, companies focus primarily on brand identification.
A logo has to be able to used with the text alone (company name) and the logo itself (icon).
In the modern day environment, many companies have logos that was primarily designed around their font usage or text (Netflix and Hulu are two of these companies).

On the other hand, Nintendo Switch users (including myself) do happen to expect "better" icons to fit with the overall feel of the system.
The reason behind this is because it ends up drawing too much attention to that one icon that stands out in the worst possible way(s).
This is explained in the OP's source links to external websites where users have discussed how important that the icon fits in with the rest of the applications/games that the user has on their Nintendo Switch.

If Crunchyroll does intend on making an application for the Nintendo Switch, I would greatly suggest following a similar design as what the OP presented (or what is expected based on his sources).
Otherwise, there's a risk that you will alienate those who have a fixation on the minute details when it comes to Nintendo Switch app icons.
I assure you - there are plenty out there.
There was backlash against both Stardew Valley and SteamWorld Dig 2 when their respective developers gave a "preview" of their games running on the Nintendo Switch (including icon).
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