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Post Reply Big corporations taking control of anime
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21 / M / Sweden
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Posted 12/30/17 , edited 12/30/17
Anime used to be all about small companies by fans for fans in the west. However during 2017 corporations have gotten a bigger and bigger controlling stake over anime.

Anime studios used to work under production committees (they still kinda do), but over 2017 we've seen big corporations like netflix and amazon enter the market and just giving a big pile of cash to anime studios to make anime for them. Which is good for the animators as they get better payed. But on the other side Netflix and Amazon as investors might take away the creative control from the studios, opinions?

Sony who bleeds money outside it's camera and playstation divisions have also gone hardcore into anime with it's acquisition of funimation. Sony owned Aniplex have also made their streaming service Wakanim available in more EU countries. I don't really see any problems with Sony as they are a Japanese company, so I think they have a better understanding of what makes anime into just that anime.

Sentai also has their own streaming service HiDive, but their in bed with Amazon. So their good stuff mostly gets thrown onto amazon while the rest gets placed on their HiDive service.

Amazon, Sony and Netflix also have the resources to go after pirates, so this might be the start of the end for illegal online streaming on malware riddled websites like [site that shall not be named removed by moderator]
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Posted 12/30/17 , edited 12/30/17
I think the reason of this is the number of people who watch anime which grows everyday *w* and they wanna have the same viewers on their platform :3
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Posted 12/30/17 , edited 12/30/17
I think Netflix and Amazon won't mess with the formula that made anime popular in the first place. I'm sure you'll get the occasional Japanese-animated western-produced show like IGPX, that one with Will Smith's son and the Marvel anime but I don't think you'll see a fundamental shift from Japanese sensibilities to appeal to western audiences.

The manga companies will want their anime viewed by as many people in Japan as possible and currently that's still done through TV, not Netflix or Amazon.
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Posted 12/30/17 , edited 12/30/17

MysticGon wrote:

I think Netflix and Amazon won't mess with the formula that made anime popular in the first place.



I'm not so sure about that. Netflix and Amazon are companies from a western country and there are a lot of anime that features questionable content that your average westerner would be very much against. So they might force censorship in certain countries or make global censorship to avoid the PR nightmare of having certain questionable anime on their services. For instance I highly doubt a anime like A Sister's All You Need that is offered here on CR would fly well with Netflix or Amazon
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Posted 12/30/17 , edited 12/30/17
This is news how?
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from the South Bay
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Posted 12/30/17 , edited 12/30/17
Well so far I haven't noticed them acting on it.
Inuyashiki, rating as TV-NR in Amazon , that show is rated R in some episode and PG in some. Japanese rated it TV-17.

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Posted 12/30/17 , edited 12/30/17

TheOmegaForce70941 wrote:


MysticGon wrote:

I think Netflix and Amazon won't mess with the formula that made anime popular in the first place.



I'm not so sure about that. Netflix and Amazon are companies from a western country and there are a lot of anime that features questionable content that your average westerner would be very much against. So they might force censorship in certain countries or make global censorship to avoid the PR nightmare of having certain questionable anime on their services. For instance I highly doubt a anime like A Sister's All You Need that is offered here on CR would fly well with Netflix or Amazon


You are probably right. It would open them up to criticism if they funded or bought the streaming rights to anime like that. Those shows are late-night shows or OVAs in Japan already anyway. So I don't see their exclusion from global streaming platform as a change from the norm. The companies involved in their production already have limited expectations for their appeal and I don't see the steaming companies campaigning for their eradication so I wouldn't worry about them becoming extinct.
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Posted 12/30/17 , edited 12/30/17

IkarosA wrote:

I think the reason of this is the number of people who watch anime which grows everyday *w* and they wanna have the same viewers on their platform :3


So you avoiding blame to the corporate by blaming some "hivemind" from the customers; this attribution is a good way to justify oligopoly by claiming that the invisible hand of the market is responsible for this restriction of diversity with the assumption that the invisible hand is always working for the greater good. I had studied political economic course in college and I have another explanation: the Western transnational corporate is establishing transnational neo-liberal organizations, like NAFTA and World Bank, that manipulate the international economy for their own benefits. The neo-liberals had always claim to support the free market but they end up creating a transnational government organization to control the market, setup puppet government in the third world, and free ride on the enslaved third world citizen so they can lay-off domestic workers.
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Posted 12/30/17 , edited 12/30/17
Oh :/ I don't have any idea of that D: But thanks for share your opinion for this toppic what a good answer o.o Sorry if i say something bad
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37 / M / Planet Sanno
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Posted 12/30/17 , edited 12/30/17
*headscratch*

Anime have always been produced and distributed by big corporations. Granted, distributors outside Japan have never been as big, but Netflix and Amazon getting a slice of the pie should not be surprising.
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Posted 12/30/17 , edited 12/30/17

Everything has its ups and downs.

Anime has changed drastically over even the last 30 years to focus more on a younger audience, focusing on higher production value for the animation itself.

It has also homogenized so you get a lot of "meh" instead of the higher highs and lower lows. (no more akiras and GITS or grave of the fireflies, but also no more BaOH, no more Angel's Wing, no more M.D. Geist, no more Venus Wars... Just an unending lineup of average). Though.... It could also be that the companies picking what to get are playing it more safe rather than getting the REALLY good, but then again, from my piracy days, that's still only a remote few....

Which leads me into the companies here in the US. Sure, there's bigger companies, but they're only dipping their toe into the waters, and are trying to understand the audience. The bigger problem is the overavailability (too many god damned series being created and shared with immediacy), and too little preservation of the gems both from our past and as they occur... Primarily because of the medium itself that we view it from.

What we're also getting, btw, is better live action adaptations and more of them towards the mainstream.
You may think GITS was shit and so was Death Note, but there's actually fans of GITS (weird, I know), and death note was NOT the adaptation of Fist of the North Star we got so many years ago... (or even Speed Racer or DB Evolution)

Fist of the North Star: https://www.youtube.com/watch?v=MUVukUuF9tw (great for cheese if you can find it)
Crying Freeman: https://www.youtube.com/watch?v=fZozKy3_D8Q (dull... oh god.. dull)
Speed Racer: https://www.youtube.com/watch?v=DTXFknz4J88
GITS: https://www.youtube.com/watch?v=P9dFwSKlB7w

And the upcoming Alita: https://www.youtube.com/watch?v=aj8mN_7Apcw

Sure you can claim cherrypicking, but these were just some of the ones off the top of my head, and there's the occasional AWESOME adaptation of a manga like Old Boy or Edge of Tomorrow that come completely unknown (in source material so fans can't be judgey assholes) and are REALLY REALLY good.


I'm meandering here too, and for that I apologize, but also the world is vastly different. We're becoming increasingly globalized. Think about the food options you have. You ca eat not just "chinese" but thai, portuguese, korean barbeque, classic italian, sushi, mexican (authentic, regional, or not). Look at the technology you possess. You speak english to an indian customer service rep about your japanese products through your chinese brand smart phone sold to you by a company in the US. (in fact, the world is becoming increasingly more asian than anything)

To think that anime would "stay pure" as a niche thing in the US is kind of foolish. Especially as the audiences grow both here and abroad. The channels work both ways. and oddly enough, I wouldn't be surprised if Japan's own foolishness in keeping anime japanese rather than reaching out to other audiences hasn't been part of the impetus for these companies to do so on their own. What about the growing amount of anime in china? What about their own entries into the foray? I'm STILL anxious for the next season of King's Avatar..

What if "learning anime" at home isn't a part of "learning how to do anime good to sell it abroad"?

In any case, I think your concerns are severely limited and you aren't seeing the whole picture of what's going on.
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21 / M / Sweden
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Posted 12/30/17 , edited 12/30/17

MysticGon wrote:


TheOmegaForce70941 wrote:


MysticGon wrote:

I think Netflix and Amazon won't mess with the formula that made anime popular in the first place.



I'm not so sure about that. Netflix and Amazon are companies from a western country and there are a lot of anime that features questionable content that your average westerner would be very much against. So they might force censorship in certain countries or make global censorship to avoid the PR nightmare of having certain questionable anime on their services. For instance I highly doubt a anime like A Sister's All You Need that is offered here on CR would fly well with Netflix or Amazon


You are probably right. It would open them up to criticism if they funded or bought the streaming rights to anime like that. Those shows are late-night shows or OVAs in Japan already anyway. So I don't see their exclusion from global streaming platform as a change from the norm. The companies involved in their production already have limited expectations for their appeal and I don't see the steaming companies campaigning for their eradication so I wouldn't worry about them becoming extinct.


You're probably right, more risky anime probably aren't going away anytime soon.

But Netflix and Amazon not investing in certain types of anime might also end up being a problem. Netflix have already shown that they pay better then anime productions under committees. So it wouldn't surprise me if anime studios and animators choose to work with amazon and netflix more and more considering how poor the living standards of animators and anime studios are in japan are. So Netflix and Amazon might have a indirect impact on certain risky anime by not investing in them.
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Posted 12/30/17 , edited 12/30/17

IkarosA wrote:

I think the reason of this is the number of people who watch anime which grows everyday *w* and they wanna have the same viewers on their platform :3


Yes big companies like Sony, Netflix and Amazon choosing to invest in the anime market comes down to pure numbers of how much they can profit on it. Anime is one of the few still growing markets, so it's clear they want in on that money. However that might have consequences in what's made and what isn't. For instance Sony who bleeds money is betting on anime to become a new revenue stream to keep them more afloat. But Netflix and Amazon in my view just wants in on the money but don't actually understand the industry


curr0001 wrote:

This is news how?


It wasn't suppose to be news, it was suppose to be a conversation starter
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28 / M / 'Murica
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Posted 12/30/17 , edited 12/30/17
This is not really an incredible change from the way it was before. I mean, before anime was being mostly "sold" to whatever TV broadcasting station; now it's that plus other formats like internet streamers. As far as the content of the shows changing, that was bound to happen based on viewer-base regardless of who was paying for it. In regards to money being thrown at them, I'd think that's honestly necessary to keep up in the modern day. Pretty animation sells.

It's not really worth worrying about, though. Even for the past several years it's been annoying sifting through the endless clones to find something unique. I doubt that's going to change anytime soon.
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27 / M / Boku no Pico
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Posted 12/30/17 , edited 12/30/17
I dunno, I've found I enjoy being able to watch anime with consistantly good subtitles. Also, less pirating now.
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