Post Reply Ubisoft
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28 / M / Toronto
Posted 5/31/08 , edited 6/1/08

Recently, after the unwrapping of titles like Prince of Persia (2008) and Beyond Good & Evil 2 at Ubidays 2008 for the PlayStation 3 and Xbox 360, the company has been flamed by members in the Ubisoft official forums for not supporting the successful Wii console. A growing belief is that the company is developing casual games such as Petz, on the Wii in order to fund expensive HD games. In fact Ubisoft CEO Yves Guillemot even admitted that "the company's casual games business was "extremely profitable" and helped to finance the initially costly development of games for next-generation consoles"Many have started to figure that "next generation consoles" may not include the Wii. Guillemot's promise of "Nintendo-Like" quality games has not been realized and in fact, there is only one release for the console that is scheduled to come out in 2008. Even Beyond Good & Evil 2, whose predecessor suffered from poor sales, was chosen to be developed on HD consoles despite higher development costs and the uncertainty of the game's commercial reception. Countless believe that the company will continue to make "extremely profitable" casual games on the system and spinoffs such as Shaun White Snowboarding, while the more powerful consoles will get more full-fledged games, despite the Wii being the sales leader of its generation.

Ubisoft responds to Wii-owners upset with quality of titles

The true of the matter is this, the Wii is a very different console than what most games developers are used to. The Wii has managed to make a huge success from having games on it that just would not work on a conventional console. The Wii has also managed to increase the market share to a huge group of people that are not that interested in gaming. With Wii Sports, Wii Fit and all manner of games built for family play, Nintendo know who they are marketing for and it is not die hard gamers. If you look at the most successful Wii games, they are not amazing new AAA games, they are predominantly family orientated games/alternative games.

Looking at the current UK games sales for Wii Sales, there are not that many traditional games in the top 30. Trends are changing and not everyone wants a new action game, FPS game or epic RPG, sales of the Wii proves that the majority want something different.

Parents who are buying a console for their children do not really care about Prince of Persia, Rainbow Six or Far Cry on the box, they want games that are going to be good for their children and not get them in the local newspaper. Why else would games like Brain Training/Wii Fit/Mario Party sell in the millions if people wanted hardcore games?

Check the Nintendo DS figures in the UK as well. DS Sales . Notice whose name is listed there a few times but also notice which games are listed? We make games that will “hopefully” sell to a selected audience. We are a business after all, but Nintendo know which people are their market, just as Sony and Microsoft know who their markets are. Ubisoft have always been aimed at the more mature market (Look at our back catalogue) and in the last few years have started venturing into the casual gaming market. This is because that market now exists, thanks to the rise in popularity of the Wii and DS. The Wii is still a new console and it still has plenty of time to grow, Nintendo know this and Ubisoft know this.

As for Shaun Whites on the Wii, can you at least wait to get some more information and gameplay on it before binning it? Most people have seen a few screenshots and they already hate it because it does not look as good as the 360 etc but to damn a game just because of looks, and without actually playing it is just silly. All I have seen is various forums doing childish Photoshop screens, at least wait to see the game face to face before turning it into a humorous gif.
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