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Starbuck's New Logo!
Posted 6/7/08 , edited 6/7/08
A Christian group based in San Diego found grounds for outrage over the new retro-style logo.

By PAUL WALSH, Star Tribune


A Christian group based in San Diego found grounds for outrage over the new retro-style logo for Starbucks Coffee.

The Resistance says the new image "has a naked woman on it with her legs spread like a prostitute," Mark Dice, founder of the group, said in a news release. "Need I say more? It's extremely poor taste, and the company might as well call themselves Slutbucks."

The group, which claims more than 3,000 members nationwide and has found a place on the fringe advancing various conspiracy theories, is calling for a national boycott of the coffee-selling giant.

The logo will run on Starbucks cups for "several more weeks," said company spokeswoman Bridget Baker, and will live on as the logo for Pike Place bags of coffee.

The image is a less-revealing version of what the chain used for many years, starting when it first opened in Seattle in 1971. That original logo was resurrected in its Northwest outlets for a time in 2006 to mark the chain's 35th anniversary.

Baker said the newly revived logo was "modified a bit [from the original] based on feedback" from Starbucks customers during its 2006 appearance. "We feel it's appropriate," she said.

The explanation for that initial logo is explained in the book "Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time," written by company founder Howard Schultz:

"[Creative partner Terry Heckler] poured [sic] over old marine books until he came up with a logo based on an old 16 Century Norse woodcut: a two-tailed mermaid, or siren, encircled by the store's original name, Starbucks Coffee, Tea, and Spice. That early siren, bare-breasted and Rubenesque, was supposed to be as seductive as coffee itself."

here's the new logo



and

here's the old one




and a couple of links. . .


http://www.startribune.com/nation/18969709.html?location_refer=Golf
http://www.wptv.com/news/local/story.aspx?content_id=8a661282-6946-4e3c-8666-75a3bdcd2ee2

http://bumpshack.com/2008/05/14/new-starbucks-logo-labeled-slutbucks-photo/

BTW

my reaction to this is. . .

WTF?

are christians are going to be as strict as islams?
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31 / M / Iloilo City, PH
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Posted 6/7/08 , edited 6/7/08
dirty minded nuts..

i dunno about you guys but getting ideas coz' of that pic is kinda wrong.. fish fetish?
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23 / M / Australia
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Posted 6/7/08
the pics don't appel to me at all
it's just stupid
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27 / F
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Posted 6/7/08 , edited 6/7/08
Its just a logo..........

But to me it just looks like an update of the old version. I dont see anything wrong with that...
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27 / F / it's all in your...
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Posted 6/7/08
Something fishy is going on around here.... the logo screams of "RAPE!!"
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27 / Norway
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Posted 6/7/08
Well, considering Christians restrain when it comes to pornographies, it's not surprising that they get aroused by something bland like that
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27 / M / Cav
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Posted 6/7/08
i suggest try looking at the logo first before you read the first post.
mehh... it didnt looked to me as what that Christian group said it was...
it looked to me as the zodiac sign for pieces.. or a 2 tailed mermaid or something or simply a girl holding 2 pompoms..
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M / ふぃりぴん!
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Posted 6/7/08
did it have any changes? lol it's just a logo and nothing's wrong unless you procrastinate it
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24 / F / Intelligence Route
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Posted 6/7/08
erm, whatever.
Posted 6/7/08
um ok i know the new logo, SUCKS. but i never seen i like that. ew. i dont like it either, thats preverted of them -.-

i demand them to change it back because i dont want to drink coffee with a mermaid having her phin wide open like that. gross.
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27 / F / Manila
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Posted 6/7/08
I personally dont stare at starbucks logo other then its written "starbucks" and i agree that the brands logo is a little showy. I prefer the old one.
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23 / F / Asia
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Posted 6/7/08
err...old logo is better...ftw...they made it look perverted...O[]o
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26 / M / Parañaque, Philip...
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Posted 6/7/08
I laugh at the pathetic attempt of this Christian group. Obviously, the pic is a mermaid with two tails, not a woman spreading her legs. Seriously, I have encountered a lot of such news before involving religious groups attacking various items that looked inappropriate yet if you look at it yourselves it isn't wrong at all -_-
Posted 6/7/08
errr I don;t care.. but i like the old one much better
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24 / F / Australia
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Posted 6/7/08 , edited 6/7/08
Wow, this is very hot and steamy, I see what they mean. (The Christians I mean... with the prostitute and what not)
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