Swatch Watch
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22 / F / Doha - Dubai - Do...
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Posted 1/2/09 , edited 1/3/09
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Swatch is a brand name for a line of wrist watches from the Swatch Group, a Swiss conglomerate with vertical control of the production of Swiss watches and related products. In 1982, Swatch was conceived and it was introduced to the market in Switzerland in March 1983.



The name "Swatch" is often misconstrued as a contraction of the words "Swiss Watch", but Nicolas Hayek, the Chairman of the Swatch Group, affirms that the original contraction was "Second Watch" -- the new watch was introduced with a new concept of watches as casual, fun, and relatively disposable accessories.



Swatches enjoyed their peak popularity during the mid-1980s. Such '80s fads included wearing two Swatches and using a Swatch as a ponytail band. Some models, like Pop Swatch, allowed wearers to attach Swatches directly to clothing. During this same time, Swatch introduced the idea of partnering with noted artists, including Keith Haring and others. Artist watches gave a new cachet to what had previously been a trendy youth article.



CURRENT COLLECTION
There are five families under the swatch brand. The five families are

Swatch Originals
The Originals are plastic cased watches. They are available in various sizes, shapes and designs. The originals have sub-families as well.

Swatch Irony
The Irony family contains all the metal cased watches produced by swatch. They too come in different sizes and shapes.

Swatch Skin
The skin family contains two sub families; which are Original Skin and Skin Chronograph. The original skin was introduced on October 6, 1997 as a thinner version of the original swatch watch. It is ultra thin, standing at 3.9 mm thin hence the name Swatch Skin. The swatch skin later went on to enter the Guinness world book of records as the world’s thinnest plastic watch. The Swatch Chronograph is just the swatch skin with a chronograph function. It has two additional buttons on the side of the watch.

Swatch Beat
The beat family launched in 1998 and incorporated beat watches across the three existing family but adding twists. This was their digital line.

Swatch Bijoux
The bijoux line is the jewelry line that swatch released in the new millennium. A company that is known for innovations and fashion it went the next step. It partnered with Swarovski to encrust their bijoux line.





A fashion statement
Also in the mid-1980s, mainstream Swatch fashion statements came about in the rising hip-hop scene with the introduction of various colored and interchangeable watch faces and wrist bands (made of vinyl). Colors included bright, day-glow and pastels. The key standard accessory was the Swatch Guard, a thin, rubber-band like strip that would stretch over the watch face. A good number of "Swatchies" sported two Swatch Guards of different colors, twisted or braided together across the Swatch face. A second type of Swatch Guard was a 1/8"-thick hard plastic ring which encircled the face and snapped onto the sides.


Luxury brands
Although sales of Swatch watches are now considerably lower than in previous years, the Swatch Group remains the world's largest watch company, and the Group has accelerated its acquisition of Swiss luxury brands in recent years. These brands include: Breguet, Blancpain, Jaquet Droz, Glashütte Original, Union Glashütte, Léon Hatot, Omega, Rado, Longines, Tissot, Calvin Klein, Certina, Mido, Pierre Bal-main, Hamilton, Flik Flak and Endura.


Diversified offerings
Swatch itself has also diversified its offerings considerably, and the company now sells more than a dozen different types of watches, including metal-bodied watches (the Irony series), diving watches (the Scuba series), thin and flat bodied watches (the Skin family) and even an Internet-connected watch that can download stock quotes, news headlines, weather reports, and other data (the Paparazzi series).

They have now become fashionable objects, generating specialized models (the "Flik-Flak" for children, semi-automatic movements, and even diamond-decorated Swatches). The company also produces watches with seasonal themes.

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Posted 1/2/09
Can you be oh so kind enough to state what a Swatch Watch is?
Posted 1/2/09
what are swatch watches? = =
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24 / M / Chillin damn it
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Posted 1/2/09
swatch = a store in NYC that sells watches, i went there a few times to get gifts 4 ppl and what not.
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22 / F / Texas
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Posted 1/2/09
i've always heard of the term, but have never actually seen what they look like.
anyone got pictures?
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23 / F / Birmingham
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Posted 1/2/09 , edited 1/2/09
http://www.swatch.com/
Swatch are Swiss watch-makers. I've never personally bought anything from them, but my brother has the orange and red one where all of the pieces move, and my little sister has a Tweety one. They're really cheap, and have some nice designs.
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25 / F
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Posted 1/2/09
oh i dont like watches
i prefer using my cell for the time xD
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17 / M / yamaku
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Posted 1/3/09
Wearing watches is dangerous. The time is absorbed into your wrist and ages it rapidly until it decomposes and your hand falls off
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M / ♪ ♫ ☼ england
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Posted 1/3/09
never herd of it before...

i don't like wearing watches.
Posted 1/3/09
i have one...
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M / ふぃりぴん!
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Posted 1/3/09 , edited 1/3/09
I owned a Swatch watch sometime ago, but now I own a Timex watch.
Waiting for some time to own a Tissot though.
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F / kuwait :)
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Posted 1/3/09
Well..i have 2 watches and they are all Swatch..
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25 / M / Australia
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Posted 1/3/09
uhh, i have 3, one of the irony ones... and one with uh, a flat thing analogue thing... and uh, one that moves when you tap it??? haha i don't even know what they're called, there just watches to me
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33 / M / kuwait
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Posted 1/3/09
i love watches toooo much i got 9 of them
2 from swatches leather the other is rubber
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69 / M / Limbo
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Posted 1/3/09
Some gave one to me as a present once, but I dont wear watches so it got lost somewhere.
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