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The Lollipop Making Report |
Modipop
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So blah blah blah I was surfing around and saw this and decided to post it. Well technically it's not news, more of a diary of one of the staff [my bad, I think he wasn't from YG, looks like he was from Cyon] for the making of Lollipop.
Taken from: http://onesuck.egloos.com/2314212 _______________________________________________________________________________________ My Lollipop Project Report I rarely (well, probably never) talk about my job on my blog but I want to make the Lollipop project an exception because it was one of the most difficult, fun and grateful experiences I’ve ever had. I mean, the preparations alone took twice longer and four times the usual amount of work. What accounted for the biggest chunk of the time was the decision-making process and negotiations. … I think the owner of this project was YG Entertainment. Of course it took some trial and errors until they realized that. We met YG executives to brief them on the project and explain to them what we wanted the name “Lollipop” to mean. We also told them we were hoping to create a commercial that both men and women could enjoy and that was why we wanted to use the “Female Big Bang” in addition to Big Bang. The initial reaction from YG was lukewarm. I think they thought, “Oh, another project like the Ice Cream phone commercial we did before – just another commercial that looks like a music video.” Then things started to get going once we had the song. I believe that’s because people at YG are artists through and through. For a while it seemed like nothing was being decided for sure. But one day Teddy got this sudden inspiration and wrote the song overnight. Then he got the demo done right away and that completely changed the dynamics. It was still a demo but after the 2NE1 members each recorded their parts, it sounded like a finished song. We were both surprised and moved because the girls did such a good job and because Teddy could make something this yummy overnight. After that, the entire YG staff got on board. They began to think that it was not another catchy tune for a commercial but a serious YG creation. Well, of all the hard, hectic days, the day we shot the music video was definitely the worst. For various reasons, we were given only one day with Big Bang. Problems always happen when you don’t have the time to deal with them. Due to an equipment malfunction, we had to delay the shooting for five-plus hours while nine people (Big Bang + 2NE1) waiting in their hair and makeup. It was a problem with the stage and we couldn’t do anything but wait. Once the shooting began, we had to push hard to make up the lost time. The members were getting tired and the managers began to complain. We tried to cajole them – what else could we do? To the members, who had been working on tight schedules and were tired even before the shoot, the delay must have been some sort of act of terror to them. Their faces began to show the frustrations and exhaustion. However, I was surprised to see that once the camera started rolling, they lightened up instantly and became their usual lively selves like they had just begun the shoot. ___________________ Translated by: pgeorgie Credit: ygladies.com ___________________ I think I ♥ BB and 2en1 more now. I mean they're prolly tired as hell while shooting the MV and if I didn't stumble across this I'd never realized it. And look, they even won 2nd place in Music Bank. [Haha, Lollipop even beat out Sorry, Sorry] As one of the commenters have said, to which I'll quote just for convenience: In this industry full of irresponsible (especially when it comes to celebrity product endorsements) and self-important celebrities, they looked like they deserved their success. They are young of course and people call them “idol” stars but they were genuine musicians and true professionals. Of course, I should give the greatest credit to the YG PR team leader who had the toughest time dealing with the frustrated members and managers. |
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i am addicted. and i have no plans to go to rehab soon ;p [on semi-hiatus]
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The Ultimate Lollipop
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I like this article, so I'll just leave this open. hahaXD
why, who wouldve known? I guess this is why they had the time to shoot the "behind the scenes" and just mess around with the cellphones. |
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Let them eat cake.
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Modipop
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cool.. thanks for posting this albeit-chan and thanks for keeping it open cryangel-san...
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wassup..
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