Full-length movies, TV shows coming to a YouTube near you
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23 / F / Philippines
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Posted 4/19/09

Full-length movies, TV shows coming to a YouTube near you

source: http://www.philstar.com

CEBU, Philippines - Google Inc.’s video-sharing site YouTube said Thursday it is vastly expanding its library of full-length movies and TV shows it offers online, while also launching a new advertising service and adding about a dozen new content partners.

The long-form videos will be housed on a unique page at http://www.youtube.com/shows and get a “Shows” tab on the main YouTube site.

The offering, which went live late Thursday, marks a further departure from the fuzzy homemade clips that made the Web site popular and is the latest move in YouTube’s attempt to boost sales and profits. Last week, YouTube announced it was teaming up with Universal Music Group to create an online music video venture.

“It’s a first step in a long commitment,” said Shiva Rajaraman, a YouTube senior product manager, in a conference call with reporters.

The company hopes to add to its movie and show content over time. The titles available at launch are mostly older fare that are already available elsewhere on the Web. It will offer for free hundreds of TV show titles including “Beverly Hillbillies” and “Married With Children,” and hundreds of movies, including “Casino Royale” and “Cliffhanger.”

The service expands on YouTube’s existing partnership with several studios, whose parents include Sony Corp., Lions Gate Entertainment Corp., CBS Corp., Metro-Goldwyn-Mayer Inc. and Liberty Media Corp.

On Thursday it also announced new partnerships with 13 smaller companies such as Discovery Communications Inc., National Geographic and SnagFilms LLC.

Advertising revenue will be shared with the content providers.

The news came on the same day Mountain View-based Google said it earned $1.42 billion, or $4.49 per share, in the first quarter, up 9 percent from a year ago.

Google bought YouTube for $1.76 billion in late 2006 but it hasn’t emerged as a major marketing vehicle and the company does not disclose its revenue figures. Analysts have estimated its revenue in 2008 at around $200 million.

On Thursday, YouTube spokesman Chris Dale simply said a recent analyst estimate that said the site lost $500 million a year was “factually incorrect” and said its performance was better.

As a way to bolster its ad revenue, YouTube also announced it is launching Google TV Ads Online, which will help advertisers target viewers of online content with video ads.

Single video ads are planned to be inserted in scheduled breaks in shows and movies, Rajaraman said. Sometimes the ads will be sold by Google and sometimes by the content providers.

Certain content providers also provide their own video players, such as Sony’s Crackle.com player, which will be embedded in the YouTube site.

Crackle.com has 60 movies on its site, but will be offering only 15 at time through the partnership. For example, “Groundhog Day,” initially will not be shared, as Sony managers intend to use YouTube’s large audience to help drive traffic to Crackle.com.
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25 / M / Cavite, Philippines
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Posted 4/19/09
Wow, this is great news!
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28 / M / Queens, New York...
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Posted 4/20/09
..........doesn't YouTube already does this? I mean, this type of shit is uploaded illegally on YouTube everyday
Posted 4/20/09
Indeed great news, and now ???

Posted 4/20/09
i thought youtube already done that
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22 / F / (For Smaticals: T...
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Posted 4/20/09
Why watch it on a small screen when you can watch it on TV?
So pointless.
>.>
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The Net Slums
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Posted 4/21/09
Finally, instead of trying to sue the cr*p out of youtube companies are trying to innovate and get stuff on youtube. There's already such a huge audience on that site. Granted, a lot of people have been leaving in lieu of using torrents and direct downloads for content, but there is still such a huge audience, I think this could be a big success considering the amount of videos uploaded to that site. I remember before youtube had that ten minute time limit people were uploading movies and shows to the site. I remember at that point at lot of huge corporations were suing Youtube, but I guess that has blown over.
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36 / M / Small Wooded town...
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Posted 4/21/09
'I Don't like it.'

Youtube will become lose the YOU in its name.
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76 / F
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Posted 4/22/09
This is great another alternative site. Lately it's been really frustrating be told SORRY! NOT LICENSED IN YOUR REGION on the drama or movie I wanna to watch on crunchyroll.

Can crunchyroll filter contents that are not available in specific country so it wouldn't be so disappointing to click and then be told it's LICENSED IN YOUR REGION.

I'm from Singapore.
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24 / F
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Posted 4/29/09
That be good!

Before people would upload videos but they would eventually come down because of the licensing. Now they can remain up for our entertainment, hurray! Though i hope the 'real' people who youtube themselves remain since there are some really entertaining ones. I don't think it'll change youtube too much. Maybe bring in a even LARGER audience to watch the videos, cheers!
My empathise on 'real' is very uncertain, i'm not sure if i mean it literally or not.
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23 / F / demon world/spiri...
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Posted 6/11/09
ah well really?
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