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Anime Alive
Posted 4/27/09
http://star-ecentral.com/news/story.asp?file=/2009/4/12/movies/3640946&sec=movies


Despite the economic woes and piracy problems, anime’s future is not so glum.

IN the weeks leading up to the Tokyo International Anime Fair (TAF) 2009, the Japanese film La Maison en Petits Cubes (Tsumiki no Ie) won the Academy Award for best animated short film amid dismal economic news pouring in from around the world.

Despite the dark clouds, the fair’s organisers predicted attendance would rise to 130,000 visitors, up from last year’s 126,622. They were almost exactly on the nose, as the final figure came in at 129,819.

But the number of exhibitors at the March 18-21 event at the Tokyo Big Sight convention centre in Ariake dropped for the first time in its eight-year history, to 255 from last year’s figure of 289.

One of the exhibitors was Japan Electronics College in Tokyo. Masae Takakuwa, a course director, said that last year 97 out of about 100 students in the anime programme found jobs before graduation. “This year is very difficult, after the economic collapse,” she said.

But some promising young animators were given the chance to promote themselves in the Creator’s World section of the fair, which spotlighted “leading creators of the next generation”.

Asuka Nishi, a university student, has already won several awards and done work for television, such as a 10- or 12-second “bridge” serving as a transition between the SmapxSmap programme and its commercials. In this brief scene, a girl is shown waking up. As she lifts her head from the pillow, we can see “Suma Suma” written on her cheek.

Nishi also did a kitchen detergent commercial, featuring a girl – representing herself – and an anthropomorphic ume plum.

Another rising creator, Kojiro Shishido, took two years to craft Naked Youth, an atmospheric 10-minute film about a gay teenage athlete in which great attention is given to dynamic backgrounds such as sparkling rice paddies and windblown foliage. Shishido said the film has been shown on Logo, a gay-themed US TV channel run by MTV, but that it is not commercially available in Japan.

More established animation producers were also well represented at the fair.

Nippon Animation, which produced the 1979 animated TV series Akage no An (Anne of Green Gables), had a booth at the fair to promote Konnichiwa An: Before Green Gables, a prequel produced to mark the 30th anniversary of the original show and the 100th anniversary of the 1908 Canadian novel on which it was based.

The series, consisting of 39 half-hour episodes, imagines the years before Anne came to Green Gables farm on Prince Edward Island, beginning when she is six years old and living with foster families in Nova Scotia, Canada.

As in the existing story, Anne’s cheerful approach to life inspires those around her, according to brand promotion manager Setsuko Iwasaki. (Konnichiwa An began airing in Japan’s BS Fuji on April 5.)

Another noteworthy programme promoted at the fair was Fullmetal Alchemist, the first new anime in four years to be based on Hiromu Arakawa’s sophisticated manga series of the same title, in which two young but morally compromised alchemist brothers must deal with tragic personal issues in a fascist fantasy world. (In Malaysia, the new series – with Japanese audio and English subtitles – started airing over Animax on Astro Channel 715 last Friday, and will be shown every Friday at 8.30pm.)

Cashing in

One of the more unusual merchandising efforts at the fair was that of Ousyu Sendai Date Masamune Beer, a microbrew from Miyagi Prefecture, where feudal lord Date Masamune held sway 400 years ago. The historical Masamune is used as a fictional character in the Capcom video game Sengoku Basara (released in English as Devil Kings) and the game has now been turned into an anime TV series that currently airs in Japan.

The beer is being sold in cans adorned with the anime likenesses of Masamune and other characters.

But endorsing beer is not the only way for animators to make money in tough times. Crunchyroll, an Internet company based in the United States, said it has a new way to convert cartoons into cash.

Japanese anime attract avid fans around the world, but much of the potential revenue is scooped up by pirates before the rights holders can get their products into overseas markets, according to Chase Wang, a publicist for Crunchyroll (www.crunchyroll.com).

Wang said that Crunchyroll’s legitimate distribution of anime online has significant advantages over the production of foreign-edition DVDs, which are expensive to manufacture and ship and are subject to potentially costly returns from brick-and-mortar retailers.

Online anime not only cost less to produce, but can be distributed much more swiftly, which Wang said is key to capturing profits. When something fresh appears online, whether pirated or legitimate, it will receive the greatest number of views in its earliest days. Rights holders who let pirates beat them to the market will lose out, Wang said.

Crunchyroll has announced deals with Aniplex, Pony Canyon, Shueisha, Yomiuri Telecasting Corp and other firms to distribute anime outside Japan, as soon as one hour after the original Japanese broadcast.

In addition to big-name companies, Wang said the low overhead of the online service levels the playing field for indie anime such as Time of Eve, which has drawn a profitable online audience overseas.

Crunchyroll claims more than 1.5 million hours of viewing per month by 4.5 million visitors, most of whom are exposed to advertising. But the site has also sold nearly 15,000 paid memberships at US$6.95 (about RM25) a month to fans who are able to watch premium content, ad-free.

In the dark clouds looming over the economy, Japan’s recent Oscar win may not be the only ray of light for the anime industry. – The Daily Yomiuri / Asia News Network
Posted 4/27/09
Thanks for the info.
Posted 4/27/09
Where are those faggots who were saying that the anime industry was going down??


beat that assholes >__>
Posted 4/27/09

Baka-Master wrote:

Where are those faggots who were saying that the anime industry was going down??


beat that assholes >__>


I presume that you're talking about that fat bastard Domfortress. LOLZ

The lies and slander he spread. What a troll.
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Posted 4/27/09
I was rather expecting it...
Posted 4/27/09
Now, I hope those bastards who're all crying about the fall of anime will shut the fuck up.
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Posted 4/27/09
lets all point and laugh at domfortress shall we?
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Posted 4/27/09 , edited 4/27/09
O RLY!? Well I remember a thread like this http://www.crunchyroll.com/forumtopic-474021/the-incentive-of-fansub-communitys-collective-mentality/?pg=17 as being his last 'Against Fansubbers' thread it was also targeted at specifically a few members on our forum. Insert Domfatress.jpg < that's where we got him being fat. I don't have the img but it's in the link.
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Posted 4/27/09
DomFortress left CR. Sad. He never answered a lot of my questions which I've already forgotten.

Anyway, I hate talks like this one.
killar 
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Posted 4/27/09
Anyone trolling this thread from here on gets banned.

Report them.

Posted 4/27/09

killar wrote:

Anyone trolling this thread from here on gets banned.

Report them.



So why the hell did you quote me?
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Posted 4/27/09 , edited 4/27/09
Yea, Brylle had a lot of good arguments you even talked about him not answering your question on the threads he made.... But he ignored 'em. I think this is it http://www.crunchyroll.com/forumtopic-381388/two-biggest-lies-told-by-internet-fansb-groups-this-is-a-free-fansub-please-support-this-anime-once-it-gets-licensed/?pg=0.
killar 
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Posted 4/27/09
^I quoted everyone
Posted 4/27/09
^ That makes sense
Okay, I'm done with the off topic posts.
Posted 4/27/09
@ Skeithcruor

Meh, it's not like I care about it tough, he must be very ''honored'' that he's mentioned in an thread like this ;DD
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