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Video Appears in Paper Magazines
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Posted 8/27/09
The first-ever video advertisement will be published in a traditional paper magazine in September.

The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly.

The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries.

The chip technology used to store the video - described as similar to that used in singing greeting cards - is activated when the page is turned.

Each chip can hold up to 40 minutes of video.

The first clips will preview programmes from US TV network CBS and show adverts by the drinks company Pepsi.

VIDEO TECHNOLOGY
Screen uses liquid crystal display (LCD) technology
Each is 2.7mm thick with 320x240 resolution
Can store 40mins of video
Battery can be recharged via mini-USB
Rechargeable battery lasts up to 70 mins
Developed by LA-firm Americhip

They will appear in 18 September editions of the magazine distributed in Los Angeles and New York.

It's believed the new technology will cost much more than normal print ads.

However, BBC correspondent Rajesh Mirchandani said that in an increasingly competitive market, advertisers have realised that it is more important than ever to create attention for their product.

He likened the technology to the Daily Prophet - a newspaper with moving pictures described in the Harry Potter books.

It is not the first time that publishers have experimented with digital technology in magazines.

Last year, for example, men's lifestyle magazine Esquire published the first using e-ink technology, with a cover that flashed in alternating patterns.

E-ink is the technology used in the Sony Reader and Amazon Kindle electronic books.

Americhip, the developer of video-in-print, has also created magazine technology that appeals to various senses, including smell.

http://news.bbc.co.uk/2/hi/technology/8211209.stm

Old people will think the devil has entered their newspaper and wants them to buy toothpaste.

On second thought, I hope this kills a lot of old people.
Posted 8/27/09
it's like Harry Potter !!!!
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24 / M / California's Proj...
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Posted 8/27/09
Lol, chance! Hacking a newspaper video will be a cinch.
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21 / M / UK
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Posted 8/27/09
Any sound?? If there is then where does the speakers go?
Posted 8/27/09
Huh.
Video AND picture porn?
Looks like I can stop wasting bandwidth.
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Posted 8/27/09 , edited 8/27/09

-Izanami- wrote:

it's like Harry Potter !!!!


it will be just like harry potter ......
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29 / F
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Posted 8/27/09
Oh my god. I hope this is hackable so I can put anime clips in my locker
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F / someplace boring.
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Posted 8/27/09
first thang that came in mah mind wuz harry potter and creampuffs 8D
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Posted 8/27/09
LIES!

or maybe not but whatever.
It's too Harry Potter-like!
What's the point? I think it's kind of ridiculous...
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Posted 8/27/09
So now I can haz video porn in my porn magazines?
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Posted 8/27/09
Kind of pointless,
but still cool...
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F / Youtube!
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Posted 8/27/09

koonchu wrote:

So now I can haz video porn in my porn magazines?


You stole the words right out my mouth.
Therefore you are the second coolest person alive.
Posted 8/27/09
This is the best way to kill off all the old people by taking them by suprise.
Posted 8/27/09

koonchu wrote:

Oh my god. I hope this is hackable so I can put anime clips in my locker


Man I will staple the page to the back of my shirt so people can watch a movie while walking behind me in the city streets or at a mall.
Posted 8/27/09
That's actually pretty awesome.
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