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Japan Anime Media Market Shunk by 10%
Posted 9/10/09 , edited 9/10/09
The Japanese anime media market continues to shrink(http://fast.animenewsnetwork.com/news/2009-09-09/japan-video-anime-sales-drop-further-in-2009-1st-half), despise the industry's many efforts at reforming their businesses policies.

The way I see it, the Japanese anime industry is using a business model that's more cut throat than their music industry. If you would look at the anime production companies like music groups, then what you're seeing is the anime production companies are paying their sponsors to make their songs, using ideas like lyrics and melodies that weren't originally theirs to begin with.

Speaking of the 386.8% rise in Japanese BD sales, while 56.6% of those BD sales were anime BD, let's not forget that OTOH the Japanese anime media market had shrunk almost 10% as of last year. This is backed by the reduced rental of anime, which means that less people are watching anime using physical copies as a result.

The unusual growth in anime BD market can be simply due to the fact that Japan got more anime series released in BD, while BD is the only HD format there is(http://fast.animenewsnetwork.com/news/2008-02-19/toshiba-discontinues-hd-dvd-business). And the fact that the total anime BD sales is just a little more than half of 6.6% of the total Japanese media market, means that the actual Japanese anime BD market is relatively small when compared to Japanese anime DVD market. Regardless the wide selection of anime BD releases and the monopoly of HD format with BD. This is also being supported by the fact that only 32.7% of the BD rental were anime related. And when you factor that with the fact that the Japanese anime media market is shrinking, this means that the huge anime BD sale growth will only be temporary. When anime DVD is still the biggest market in Japan, while putting anime on BD aren't making more people buying anime BD in the BD market. The anime BD market will soon be saturated, and it will shrink even faster than the Japanese anime DVD market due to its relatively smaller fan base.

This is of course the market of "anime for general audiences" in Japan we're speaking. Because who knows just how bad the "adult anime market" is doing, for the adult anime industry to use this shameless promotion tactic(http://fast.animenewsnetwork.com/news/2009-09-08/animate.tv-streamed-uncensored-princess-lover-episode). I mean if the show offers those in Japan who claimed that they "like 2D porn more than real women" exactly what they want. I can't help but to wonder just how really popular is the trend, that's forcing the industry to apply such shameless marketing tactic.

So what about the Japanese anime fans themselves, why can't they just voice their opinions about their Japanese anime industry? Well the reason why that Japanese anime fans aren't so vocal as they should be, is because of the fact that the rest of the Japanese populace tend to hold prejudice against anime and their fans overall. After all, compared to manga, anime is but a lonely hobby in Japan, or is it(http://i107.photobucket.com/albums/m313/DomFortress/comic-83.jpg)?

I'm starting to think that the recession isn't the biggest, if not the only reason why the Japanese anime market is doing so bad.
Posted 9/10/09
one of the biggest reasons is that anime is no longer creative or unique as it use to be in the 90's and early turn of the century. If anime countries just to be stupid shonen generic shit like naruto or tsunarde loli's like Sugo no shana people will just loose all interest in the genre. Also another reason anime it's self is so high here in America epically box sets again like naruto 13 episodes for 30 bucks when it should be double the episode count for that count and there is no excuse for that. I but anime when ever i can and have over 200 dvds to show my support but i will admit i still P2P every now and then to see what the new anime series are like. Dom to answer your question most anime fans are either ashamed or don't want to talk to about the fact they watch anime so they won't be judged by their peers and beleive me i know what teasing was like in middle/early high school but know i can care less. This recession is not going to end anytime soon.
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Posted 9/10/09
The pic doesn't show in the last link.
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Posted 9/11/09
Many reasons why the sales shrunk. When it comes to sales, we have to consider buying power and demand from customer. Also in this sales, the quality of anime itself (popularity, famous - adapted from dif. media before, etc.).

Recession sure had big impact to percentage of sales in anime market, as DVDs anime itself are expensive, moreover when it have box set and special bonus. Japanese became refrain to buy DVD, they might prefer watch it in television itself. But for hardcore or devoted fans, they still buy DVD for usage, collection and precaution (Izumi Konata, 2007).

Even the hardcore fans with their feeble minds still consider to buy the HD format, BD or standard DVD. I'm not sure, but because of current otaku had to suffer from recession, they still but the DVD anime but many of them do not want DVD with HD format or BD because they are more expensive than standard DVD version.

"However, HD DVD eventually did not gain enough traction among studios releasing movies and other media."
"Sales of both Blu-ray Disc and HD DVD hardware and software combined have remained in the single-digit percentage range compared to the sales of standard DVD offerings. "
http://www.animenewsnetwork.com/news/2008-02-19/toshiba-discontinues-hd-dvd-business

Also, the standard fans not otaku who also wanted to have their favorite anime finds new ways to collect them, through online sites. Does the legal sites accumulated in survey? Not sure, but maybe the percentages those who download it illegal through torrent or sharing and copying have larger number. Like us... to be honest.
Posted 9/11/09

Ryutai-Desk wrote:

Many reasons why the sales shrunk. When it comes to sales, we have to consider buying power and demand from customer. Also in this sales, the quality of anime itself (popularity, famous - adapted from dif. media before, etc.).

Recession sure had big impact to percentage of sales in anime market, as DVDs anime itself are expensive, moreover when it have box set and special bonus. Japanese became refrain to buy DVD, they might prefer watch it in television itself. But for hardcore or devoted fans, they still buy DVD for usage, collection and precaution (Izumi Konata, 2007).

Even the hardcore fans with their feeble minds still consider to buy the HD format, BD or standard DVD. I'm not sure, but because of current otaku had to suffer from recession, they still but the DVD anime but many of them do not want DVD with HD format or BD because they are more expensive than standard DVD version.

"However, HD DVD eventually did not gain enough traction among studios releasing movies and other media."
"Sales of both Blu-ray Disc and HD DVD hardware and software combined have remained in the single-digit percentage range compared to the sales of standard DVD offerings. "
http://www.animenewsnetwork.com/news/2008-02-19/toshiba-discontinues-hd-dvd-business

Also, the standard fans not otaku who also wanted to have their favorite anime finds new ways to collect them, through online sites. Does the legal sites accumulated in survey? Not sure, but maybe the percentages those who download it illegal through torrent or sharing and copying have larger number. Like us... to be honest.


quick question if I already have the dvd do you find it okay to use a torrent to make or download back up copys since i do not have a dvd burner?
Posted 9/12/09 , edited 9/13/09

Yei wrote:

The pic doesn't show in the last link.
Sorry about that, it's now being hosted on a different image site.


Ryutai-Desk wrote:

Many reasons why the sales shrunk. When it comes to sales, we have to consider buying power and demand from customer. Also in this sales, the quality of anime itself (popularity, famous - adapted from dif. media before, etc.).

Recession sure had big impact to percentage of sales in anime market, as DVDs anime itself are expensive, moreover when it have box set and special bonus. Japanese became refrain to buy DVD, they might prefer watch it in television itself. But for hardcore or devoted fans, they still buy DVD for usage, collection and precaution (Izumi Konata, 2007).

Even the hardcore fans with their feeble minds still consider to buy the HD format, BD or standard DVD. I'm not sure, but because of current otaku had to suffer from recession, they still but the DVD anime but many of them do not want DVD with HD format or BD because they are more expensive than standard DVD version.

"However, HD DVD eventually did not gain enough traction among studios releasing movies and other media."
"Sales of both Blu-ray Disc and HD DVD hardware and software combined have remained in the single-digit percentage range compared to the sales of standard DVD offerings. "
http://www.animenewsnetwork.com/news/2008-02-19/toshiba-discontinues-hd-dvd-business

Also, the standard fans not otaku who also wanted to have their favorite anime finds new ways to collect them, through online sites. Does the legal sites accumulated in survey? Not sure, but maybe the percentages those who download it illegal through torrent or sharing and copying have larger number. Like us... to be honest.
The most simple and fundamental nature of any business is the delegation of supplies and demands of goods and services. So it's no surprise to me when their bubble economy of a Japanese anime market just couldn't sustain itself, while all they did is spending money to make money, not quality.

The qualitative values of an art good lies in its creativity, originality, and authenticity. It is the only substance with its value cannot be measured by quantitative values such as popularity nor fame. IMO. For a piece of crap is still crap, regardless of how many of them can be made, how quickly are they being made, and how monumental they are. It's just a boatload of craps to me.

The actual Japanese anime market size was never that big to sustain the production of high quality animations to begin with, thus resulting in low quality lame sequels and ripped off shows in large quantity. Like the many mainstream anime TV series based on existing original manga titles, that are numbered 200+ or so in episodes.

But what about none-mainstream titles that usually finish in 2 seasons or less? Well those are the ones that the Japanese anime production companies are being forced to pay themselves to make, when their Japanese mono-media and interactive media sponsors(book publishers, toy manufacturers, and game companies) subcontracted their original intellectual properties as image labels to the anime production companies. In order to make animated advertisements with story elements adopted from those image labels, that will promote character-related merchandises sales. Sales that the anime production companies won't be profiting from, because they weren't the legal distributors of the image labels that their anime series(which the Japanese anime production companies paid themselves to make, thus they and only they have the copyrights of just their anime series and nothing more) were based upon. And the Japanese anime production companies can only hope that the pre-existing fan base of the original intellectual properties, will buy the subsequent animated advertisements that's only a partial of the whole story. But let's be honest here, who would want to buy cheap animated knockoffs of their favorite mangas, light novels, toys, and/or games? In HD format where they've got no business to be there because they were so cheaply made, while the Japanese BD and R2 DVD medias all came with ridiculous premiums and overcharges.

And that's only the problems with their productivity in their business models, while their problem with creativity in their artistic skills can be summed into this: the Japanese anime production companies had to pay their own animators to make cheap animation based on other people's ideas, when they can't break even with their domestic anime media sales on not just a saturated, but continuously shrinking Japanese anime media market. If I was an animator in Japan, I'll be thinking about abandon ship because I'm more than worrying about my future job prospect, never mind being creative with my animation. Perhaps after the Japanese anime industry figure out who should be earning what in a Japanese animation production company(http://fast.animenewsnetwork.com/news/2009-09-10/directors-dispute-reports-of-poor-animator-salaries), before they ran-out of talent pools(http://fast.animenewsnetwork.com/news/2009-05-24/labor-group/animators-in-their-20s-earn-us$11600-a-year) with a US$760 per month based salary.

These all compile into a very unsustainable Japanese anime industry, when the survival of the industry is based on inflated fans' demands, of overcharged art goods filled with cheaply made adult fan service contents as premiums. And it came down like a stack of cards due to the anime that they made had next to nothing as in real artistic values.

I think what first came down in Japan was the TV viewership in the early 90's, when the industry felt the first blow of their low birthrate, with less Japanese children watching TV. Next came the content problem, when the industry started to target the older anime TV audiences. By making mature animen TV series with more sexual and violent contents. And last came multimedia licensing, with one intellectual property crossing multiple medias, via anime TV series productions as ads on TV.

Therefore I think the ultimate distribution format for the Japanese anime production companies is direct-to-home releases. When their current TV production model just isn't sustainable, while the only reason for them to put their anime on TV is so that their sponsors can promote their anime character related merchandises on TV, using anime as multimedia advertisements. Besides, it's not like there are many Japanese kids watching anime on TV. So why even bother putting cheaply made mature anime TV series on cable networks that's NSFW, when Japanese TV station like NHK only want quality children anime TV program that they would pay for like Erin(http://www.crunchyroll.com/library/Erin) on their stations anyway?

Those who download illegal files aren't even fans, IMO. When I see the act of watching illegal copies and/or streams of anime will just further devalue the anime's own artistic values. Therefore:

CecilTheDarkKnight_234 wrote:quick question if I already have the dvd do you find it okay to use a torrent to make or download back up copys since i do not have a dvd burner?
No. It's not OK when you are too cheap to even spend your own money, to upgrade your own computer for backing up your legally purchased anime DVD. While you're making excuse for you to download illegal copies of anime.
Posted 9/12/09


umm okay then >.> but i know that your going to hate me for saying this but i think that it's true. The anime industry needs to die for a few years just like the game industry did back in the 80's then have a fresh start over. Right now it's to corrupt with really payed low saries, hell i make more doing manual labor than a artist does, secondly this way they can come up with some new and fresh ideas instead of the same shit over and over again. To be honest i have seen so many different series over the years and most now are just starting to run together like toradora/sugo no shana and bleach/ nartuo. Their is no creativity any more in the industry and that's what hurts them the most, only hard core fans will buy or even watch the series while others will not even give it a second look. Sorry If pissed you off saying this and about the torrent but by dvd burner just died and i am really tight for money right now but that's more on my personal life just pm if you want. Anime on hd is great if you ask but so freaking expensive I will be honesty i spen half of my pay check to get card captor sakura on blu ray imported with subtitles for $300 and that's a little much but worth it. Well i guess i can play devils advcaite as well most people that do use torrent programs to download anime are either kids 15-25 or people with out jobs and do not have the money to afford dvd's the only selection that I have is it a wal-mart and online but i still find a way to buy some, but I still think that they are fans but parents don't want to waste their money on dvd's that are priced so high. Here is another question for you what do you think about people that sit at books a million all day reading 12 volumes of manga and not buying a single one?
Posted 9/13/09

CecilTheDarkKnight_234 wrote:umm okay then >.> but i know that your going to hate me for saying this but i think that it's true. The anime industry needs to die for a few years just like the game industry did back in the 80's then have a fresh start over. Right now it's to corrupt with really payed low saries, hell i make more doing manual labor than a artist does, secondly this way they can come up with some new and fresh ideas instead of the same shit over and over again. To be honest i have seen so many different series over the years and most now are just starting to run together like toradora/sugo no shana and bleach/ nartuo. Their is no creativity any more in the industry and that's what hurts them the most, only hard core fans will buy or even watch the series while others will not even give it a second look. Sorry If pissed you off saying this and about the torrent but by dvd burner just died and i am really tight for money right now but that's more on my personal life just pm if you want. Anime on hd is great if you ask but so freaking expensive I will be honesty i spen half of my pay check to get card captor sakura on blu ray imported with subtitles for $300 and that's a little much but worth it. Well i guess i can play devils advcaite as well most people that do use torrent programs to download anime are either kids 15-25 or people with out jobs and do not have the money to afford dvd's the only selection that I have is it a wal-mart and online but i still find a way to buy some, but I still think that they are fans but parents don't want to waste their money on dvd's that are priced so high. Here is another question for you what do you think about people that sit at books a million all day reading 12 volumes of manga and not buying a single one?
IMO, they're worst than those who read scanslation of manga online. When they're just too cheap to be entertained.
Posted 9/13/09

DomFortress wrote:


CecilTheDarkKnight_234 wrote:umm okay then >.> but i know that your going to hate me for saying this but i think that it's true. The anime industry needs to die for a few years just like the game industry did back in the 80's then have a fresh start over. Right now it's to corrupt with really payed low saries, hell i make more doing manual labor than a artist does, secondly this way they can come up with some new and fresh ideas instead of the same shit over and over again. To be honest i have seen so many different series over the years and most now are just starting to run together like toradora/sugo no shana and bleach/ nartuo. Their is no creativity any more in the industry and that's what hurts them the most, only hard core fans will buy or even watch the series while others will not even give it a second look. Sorry If pissed you off saying this and about the torrent but by dvd burner just died and i am really tight for money right now but that's more on my personal life just pm if you want. Anime on hd is great if you ask but so freaking expensive I will be honesty i spen half of my pay check to get card captor sakura on blu ray imported with subtitles for $300 and that's a little much but worth it. Well i guess i can play devils advcaite as well most people that do use torrent programs to download anime are either kids 15-25 or people with out jobs and do not have the money to afford dvd's the only selection that I have is it a wal-mart and online but i still find a way to buy some, but I still think that they are fans but parents don't want to waste their money on dvd's that are priced so high. Here is another question for you what do you think about people that sit at books a million all day reading 12 volumes of manga and not buying a single one?
IMO, they're worst than those who read scanslation of manga online. When they're just too cheap to be entertained.


I can agree with you there
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Posted 9/16/09
what about the manga?
Posted 9/16/09

hitmantutor wrote:

what about the manga?
As of 2007, the manga sales in Japan had been on a steady decline for 5 consecutive years(http://www.usatoday.com/news/world/2007-10-18-manga_N.htm):
In short, what's happening to the Japanese anime market is the same as its manga counterpart.
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Posted 9/16/09

lol i live in japan but i don't know it
i still loves watching anime and reading manga though
ah anyway thanks for your information
Posted 9/16/09

hitmantutor wrote:lol i live in japan but i don't know it
i still loves watching anime and reading manga though
ah anyway thanks for your information
So now you do, when "knowing is half the battle". And you're welcome.
Posted 9/16/09

DomFortress wrote:


hitmantutor wrote:

what about the manga?
As of 2007, the manga sales in Japan had been on a steady decline for 5 consecutive years(http://www.usatoday.com/news/world/2007-10-18-manga_N.htm):
In short, what's happening to the Japanese anime market is the same as its manga counterpart.


not surprising really i am the same way like most in the article i would rather pay for digtal download (legally of course) instead of having 200 plus volumes of manga laying around collecting dust after i read them. although i do work at good will an donation center i do happen to buy used copies when they are donated where i work at ^^.
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Posted 10/13/09
Not really surprised anime/manga just havent been really good lately. Im lucky to find one show or manga worth reading. One reason for hat is that Japanese writers are stupid, by stupid i mean they do stupid shit; like killing off a fan favorite character or making the character do something that is completely against that characters nature. my frustration comes in to play with Naruto, you in a cast of characters and focus the spotlight on just those characters that others characters who i like become useless to the story. They show hints to a love interest between Naruto and Sasuke though subtle they are really easy to see yet i doubt it will happen. Point is they do the opposite of what the fans want thus the story suffers, causing an explosion of fan faction which some of them are far better than their crap; they refuse to follow their instincts and go with what their boss says. I love Manga and Anime and hate to see them fall from grace unless things improve soon they will cease to exist.
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